Entry Markets Specialist – Marketing

Job description

To provide specialist marketing advise to stakeholders and execute activity and project delivery according to set marketing objectives, strategies and/or a particular area of expertise.

• Assist and/or run with the implementation of marketing or ad hoc projects and activities that execute Marketing strategies and objectives.
• Compile appropriate customer messaging and execute direct marketing campaigns in alignment with the marketing strategy and objectives.
• Brief for and gather relevant market data to compile insights and develop appropriate direct marketing campaigns that talk to business problems and opportunities identified.
• Execute advertising initiatives in liaison with the FNB Marketing Centre and according to agreed processes and brand positioning.
• Manage professional relationships with third party suppliers/partners and oversee final delivery and standards of said suppliers/partners, as guided by center marketing guidance and governance.
• Measure and report on delivery and return on campaign.
• Ensuring that work done fits within the budgetary parameters, reporting on financial aspects of delivery and giving input into budget forecasting.
• Develop and maintain position of expert and knowledge for Marketing teams through adding value and knowledge sharing of competitors, industry learnings, 360 reviews and relevant insights.
• Deliver exceptional service that exceeds customer’s expectations through proactive, innovative and appropriate solutions.
• Support the marketing manager and/or head in delivery of business objectives, guidance to team members, development of a team culture and credibility of the marketing department within the larger business.
• Comply with processes required in terms of legislative and audit requirements in marketing.
• Gather relevant market data and compile insights to inform strategic decision making.
• Gather and disseminate accurate and timely information to all relevant stakeholders throughout the business and broadcast media.
• Ensuring a collaborative network across business segments in order to achieve business objectives and effective marketing campaigns implemented in the business units.
• Through analytical business thinking translate strategies into actionable goals and relevant projects / initiatives aligned to strategic objectives and with specific performance measures and control systems to track progress.

Qualifications

• Bachelor’s degree in marketing, Communications, Business Administration, Commerce, Public Relations, or a related field.
• Professional Marketing qualification (e.g., CIM, IMM, or equivalent) will be an added advantage.
• Digital Marketing certification will be an added advantage.

Skills and Experience

1.     Minimum of 3-5 years’ experience in marketing, communications, brand management, or a related field.

2.     Experience in developing and implementing integrated marketing campaigns.

3.     Experience working with multiple marketing channels, including digital, below-the-line (BTL), activations, partnerships, and community engagement initiatives.

Proven experience in campaign performance tracking, reporting, and stakeholder management.

Important Closing Date Note

Take note that applications will not be accepted on the below date and onwards, kindly submit applications ahead of the closing date indicated below.

12/10/26

All appointments will be made in line with FirstRand Group’s Employment Equity plan. The Bank supports the recruitment and advancement of individuals with disabilities. In order for us to fulfill this purpose, candidates can disclose their disability information on a voluntary basis. The Bank will keep this information confidential unless we are required by law to disclose this information to other parties.