Creative Copywriter

Job description

Creative Copywriter Location: On-site | George, Western Cape Permanent Got a way with words? Let's create work people remember. At Dotsure, we don't believe insurance has to sound... well, like insurance. We believe every word has the power to build trust, spark emotion and inspire action. We're looking for a talented Creative Copywriter to join our marketing team, someone who can turn ideas into campaigns, simplify complex concepts into clear, engaging messages, and help shape a brand that's bold enough to do things differently. If you're equally comfortable crafting a punchy headline, writing a compelling customer story or developing a campaign that gets people talking, we'd love to meet you. What you'll be doing As our creative copywriter, you'll help bring the Dotsure brand to life across every customer touchpoint. Working alongside designers, marketers, strategists and digital specialists, you'll create impactful copy that connects with audiences and delivers real business results. You'll create content for a variety of channels, including: Integrated marketing campaignsBrand and product launchesWebsite and landing pagesSocial media (organic and paid)Email marketing and CRM campaignsGoogle Ads and digital advertisingCustomer communicationsVideo scripts and multimedia contentInternal communications and employer brandingPublic relations and partnership campaignsYou'll also contribute creative ideas during campaign planning, present concepts confidently and ensure every piece of communication reflects the unique Dotsure brand voice.

Requirements

What you'll bring You'll be a naturally curious storyteller who enjoys solving problems with creativity and words. We're looking for someone with: A degree or diploma in copywriting, journalism, communications, marketing, English or a related field (or equivalent practical experience supported by a strong portfolio)3–5 years' experience as a copywriter, creative copywriter or ocntent WriterA portfolio demonstrating strong campaign thinking and multi-channel copywritingExperience writing for digital marketing, social media and integrated campaignsExceptional English writing, editing and proofreading skillsStrong conceptual thinking and storytelling abilityThe ability to simplify complex topics into engaging, customer-friendly contentExcellent collaboration and communication skillsStrong organisational skills with the ability to manage multiple projects and deadlinesExperience within financial services, insurance or an advertising agency will be advantageous but isn't essential.Why Dotsure? Because you'll do more than write copy, you'll help build a brand that stands out. You'll join a collaborative, creative team where ideas are welcomed, innovation is encouraged and your work has a genuine impact on how customers experience our brand. If you're passionate about creating meaningful work, challenging the ordinary and growing your craft alongside talented people, you'll feel right at home. Ready to make every word count? If you're excited by creative campaigns, memorable storytelling and work that makes a real impact, we'd love to hear from you. Apply today! We can't wait to see what you've created.