The Sales Manager will be responsible for driving commercial revenue growth within the allocated region by developing strategic partnerships, securing advertising and sponsorship opportunities, and expanding the broadcaster's market presence. The role focuses on achieving revenue targets through the sale of television advertising, digital media, branded content, sponsorships, events, and integrated media solutions. While managing key client relationships and leading regional sales initiatives.
Key responsibilities
Sales and revenue generation
Develop and implement regional sales strategies to achieve monthly, quarterly, and annual revenue targets.Identify new business opportunities across television, digital, social media, streaming, and event platforms.Generate advertising, sponsorship, product placement, and branded content revenue.Build and maintain a strong pipeline of prospective clients.Negotiate commercial agreements, advertising contracts, and sponsorship packages.Ensure maximum utilisation of available advertising inventory.Client relationship management
Establish and maintain long-term relationships with advertisers, agencies, corporate clients, NGOs, government departments, and strategic partners.Conduct regular client presentations and media sales pitches.Develop customised media solutions based on client objectives.Ensure exceptional customer service throughout the sales process.Manage contract renewals and account growth.Business development
Research market trends and competitor activities.Identify emerging industries and potential advertisers.Develop innovative advertising packages and cross-platform campaigns.Explore strategic partnerships to increase commercial opportunities.Represent the broadcaster at networking events, exhibitions, conferences, and industry functions.Sales planning and forecasting
Prepare sales forecasts and revenue projections.Monitor regional sales performance against targets.Produce monthly sales reports and pipeline updates.Analyse campaign performance and recommend optimisation strategies.Ensure accurate sales administration and CRM management.Team leadership
Lead, mentor, and motivate regional sales agents.Conduct performance reviews and coaching sessions.Set individual and team sales targets.Foster a high-performance sales culture.Coordinate regional sales activities and promotional initiatives.Collaboration
Work closely with:
Programming departmentProduction teamDigital media teamTraffic and scheduling departmentFinance departmentExecutive management
Requirements
Degree
To ensure successful campaign execution and client satisfaction.
Marketing and promotions
Assist in developing promotional campaigns to increase audience engagement and advertising opportunities.Support station marketing initiatives.Promote special programming, outside broadcasts, and events to potential sponsors.Compliance
Ensure all commercial activities comply with broadcasting regulations and advertising standards.Adhere to company policies and ethical sales practices.Maintain confidentiality of commercial information.Key Performance Indicators (KPIs)
Achievement of regional sales targetsAdvertising revenue growthSponsorship revenueDigital sales growthNew client acquisitionClient retention rateContract renewal rateGross profit marginSales pipeline valueCampaign delivery performanceCustomer satisfactionMinimum qualifications
Diploma or bachelor's degree in:MarketingSalesBusiness managementMedia studiesCommunicationsCommerceor related qualification.Experience
Minimum 5–7 years' experience in media sales, advertising sales, broadcasting, television, radio, or digital media.Minimum 3 years' experience in a management or leadership role.Proven track record of achieving and exceeding revenue targets.Experience working with advertising agencies and corporate clients.Strong understanding of television ratings, audience measurement, and media buying.Knowledge
Television broadcasting industryAdvertising and media salesDigital marketing and social media advertisingSponsorship salesAudience analyticsMedia planning and buyingContract negotiationCRM systemsBudget managementBroadcasting regulationsSkills
Strategic sales planningBusiness developmentNegotiation and influencingRelationship managementLeadership and people managementFinancial acumenPresentation and pitchingProposal writingCommunication and interpersonal skillsProblem-solvingTime managementAnalytical thinkingMicrosoft Office SuiteCompetencies
Commercial acumenResults-drivenCustomer-focusedEntrepreneurial mindsetLeadershipIntegrityResilienceInnovationAccountabilityCollaborationAdaptabilityDecision-makingWork well within a teamWorking conditions
Travel to client meetings, events, and broadcasts.Occasional evening and weekend work for live events and networking functions.Office-based with regular external client engagement.Valid driver's licenceSuccess profile
A successful sales manager will consistently exceed revenue targets, grow strategic commercial partnerships, strengthen the broadcaster's regional market presence, and drive innovative multi-platform advertising solutions that contribute to the organisation's long-term sustainability and commercial success.
Apply by email: careers@hilaaltv.tv
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