Paid Media Manager

Job description

The role: You will own the paid media on one of our largest retail accounts, across Google and Meta, with another team member reporting into you as the account grows. Where you fit: Paid media is not a bolt on here. Your campaigns are built off strategy, brand and creative in the same building, and you will have a say in all three. This is a hands on role. You will be in the accounts every day, building the paid media function around a significant retail account. What you will be doing:Own the account end to end. Strategy, build, optimisation, pacing and reporting across Google Ads (Search, Shopping, Performance Max, Demand Gen, YouTube) and Meta.Manage real budget. Forecast spend, hold pacing and decide where the next rand goes, then explain why.Part of client meetings. Present performance and defend recommendations. Platform metrics alone do not survive here. We want revenue, margin and cost of acquisition.Run a proper testing discipline. Creative, audiences, bidding and landing experience, planned rather than ad hoc.Protect the measurement. GA4, conversion tracking, feed health, Conversions API and consent.Develop the team. Review builds, explain the thinking and give work that stretches. As the function grows, so does what you run.Work with the rest of the agency. Brief creative properly and push back on briefs that will not perform.What we need from you:Minimum three years in paid media, with retail or e-commerce accountabilityDeep, current Google Ads. Shopping and performance max in particular, with product feeds you have had to fixMeta Ads Manager, including catalogue, signal quality and creative testingGA4, and a working grasp of attribution and its limitsGoogle Ads and Google Analytics certificationExcel or sheets to the point where you build your own pacing and return viewsClear writing and confident presenting to senior client stakeholdersMeticulous. Feeds, budgets and tracking punish carelessnessRetail with a considered purchase cycle involving finance, delivery or a store visitAgency experience, or evidence you can carry client relationships as well as campaignsRestricted advertising categories on Meta and the targeting limits that come with themServer side tagging, Conversions API and Consent Mode v2POPIA literate on tracking and audience dataChannels beyond Google and Meta. We do not run these today, but the account may extendMentoring or reviewing someone else’s workWhat will put you ahead: We are not screening on degrees. Prove the work and the qualification is secondary.

Requirements

Diploma Apply by email: adrian@brandesign.co.za