Media Intelligence Specialist

Job description

Key purpose of role The Media Intelligence Specialist is responsible for executing data-led tasks that support media planning, campaign performance tracking, and post-campaign analysis. This role ensures the accuracy, integrity, and timeliness of data used to inform strategic decisions and optimise media investment. By running data reports, interpreting results, and providing actionable insights, the specialist plays a critical role in campaign effectiveness and evidence-based media planning across platforms. Key performance areas Data management and report generation: Accurate data runs from audience measurement systems (e.g., RAMS, FootPrints, Google Analytics, social media platforms, etc.)Automated and manual reports tailored to campaign needsCleaned, validated datasets ready for analysisMedia planning: Platform selection rationale and audience mappingData-informed media plans (radio schedules, digital placements, etc.)Competitive benchmarking and reach-frequency modellingPost campaign analysis: End-of-campaign reports with clear KPIs, performance summaries, and learningsVisual dashboards with campaign outcomes across radio and digitalRecommendations for optimisation and future planningUse of tools: Telmar, Google Analytics, Ad Dynamix.Insight interpretation and presentation: Summary insights and strategic takeaways from dataCommentary in reports that links performance to business impactSupport in preparing slides or charts for client-facing presentationsCross functional collaboration: Timely responses to insight requests and planning needsRegular updates to internal stakeholders on data trendsParticipation in campaign briefings and feedback sessions

Requirements

Minimum required qualification: Bachelor’s degree in media (masters or honours advantageous), higher diploma in mediaQualifications considered advantageous: Short courses/certificates in below would be advantageousDigital communication and mediaBrand managementMinimum years of experience: Minimum of 5 years’ experience in relevant field Additional role requirements: Willingness to travel occasionally in support of research projects, team engagements, or industry events.Sound understanding of market research methodologies, media measurement frameworks, and data analysis principles.Practical experience in both digital and traditional media platforms with the ability to interpret cross-platform performance.Familiarity with business operations, workflows, and how data informs commercial decisions.Media planning and analysis tools:Telmar suite: Proficient in SurveyTime (including cross-tab functionality), RBP; knowledge of Transmit is advantageous.Nielsen tools: Arianna Radio PCA, WizzAd.Digital insight tools: Google Trends, SimilarWeb, HootSuite, Google Analytics (advantageous).Survey platforms: Experience using SurveyMonkey or equivalent survey tools to gather and interpret audience feedback.Microsoft office suite: Advanced proficiency in Excel, PowerPoint, Word, and Outlook.Analytical precision: High attention to detail with the ability to validate data and surface meaningful patterns.Time management: Deadline-driven and able to manage multiple data tasks or deliverables simultaneously.Self-Leadership: Self-managed and proactive, demonstrating ownership of deliverables and continuous improvement.Resilience and pressure handling: Able to perform under pressure, manage tight deadlines, and remain composed in fast-paced environments.Collaboration and communication: Strong interpersonal skills; a team player who shares insights clearly and diplomatically—even in high-stakes or crisis scenarios.Professional integrity: Embodies and promotes the values of Primedia Broadcasting (PMB), including accountability, people-centricity, and excellence in execution.Suitable candidates will be selected in accordance with Primedia Broadcasting’s Employment Equity Policy. Correspondence will only be conducted with shortlisted candidates. Should you not hear from us within two weeks of the closing date, please consider your application unsuccessful. Send your detailed CV to [[broadcastingcareers@primedia.co.za]] with the Subject Line “Media Intelligence Specialist”. The closing date for applications is 25 June 2026.