Marketing & Digital Executive Job Serena Hotels
Serena Hotels
Job description
Communication Jobs, Serena Hotels Jobs. Responsible for managing digital marketing activities, creating engaging content, supporting campaigns, and strengthening the hotel’s online presence. Requires a relevant qualification in marketing, digital marketing, communications, or a related field. The position is based in Nairobi and requires on-site work.
Job Purpose
The Marketing Executive will assist the General Manager and the Regional Marketing Director in running the day-to-day marketing management, creative agency coordination, partnerships, and ensure seamless planning and operational execution of marketing and brand management efforts for brand Serena. He/she will also undertake the B2C and B2B facing marketing, communications, and branding executions at Serena Beach Resort and Spa, a powerhouse hospitality destination in Mombasa.
Key Responsibilities
- Executing B2B and B2C marketing campaigns and promotional strategies based on the Group Marketing Strategy for resorts.
- Networking to understand B2B partners’ insights, create new opportunities, tailor new B2B and B2C products, and facilitate the work of our sales team.
- Coordinating with advertising/graphic designers to ensure that all materials meet hotel standards per the brand guideline.
- Managing the hotel’s relationship with B2C clients, partners, and sharing brand communications to different chambers of commerce or corporate societies.
- Monitoring competition and industry trends to identify opportunities for brand growth and partnerships.
- Activate B2C digital and social media (Instagram, Facebook) and co-build the calendar and content with F&B, Rooms, and Spa for promotions.
Qualifications
- Bachelor’s Degree in Marketing, Communication, Journalism, or a related field.
- Minimum 2 years’ experience as a Marketing Executive in an Advertising Agency. Experience in Hospitality is a plus.
How to Apply
Interested applicants who meet the above criteria are invited to submit their application including an updated CV to Jobvacancy.kenya@serenahotels.com