Marketing and Brand Management Representative

Job description

Palmerston Global Markets Zambia Limited is looking for an experienced and results-driven Marketing and Brand Management Representative to manage the marketing activities of several client brands.

This is a hands-on, mid-level role for someone who can independently manage the full marketing cycle, from strategy and content creation to publishing, website updates, SEO, GEO and performance reporting.

Key Responsibilities

• Manage social media accounts for multiple client brands.
• Develop monthly content calendars and marketing campaigns.
• Create graphics, captions, promotional content and short-form videos.
• Capture and edit photographs and videos for digital platforms.
• Manage content across Facebook, Instagram, TikTok, LinkedIn, YouTube and other relevant platforms.
• Update client websites, landing pages, blogs and promotional content.
• Conduct keyword research and implement SEO and local SEO strategies.
• Optimize content for AI-powered search through Generative Engine Optimization.
• Monitor comments, messages, leads and customer engagement.
• Support paid advertising campaigns across Meta and Google platforms.
• Track marketing performance and prepare monthly reports.
• Communicate professionally with clients and coordinate content approvals.
• Maintain consistent branding, messaging and visual quality across all channels.

Required Qualifications

• Diploma or degree in Marketing, Communications, Digital Media, Business or a related field.
• Minimum 2–3 years of professional experience in digital marketing, content creation or social media management.
• Proven experience managing business or client social media accounts.
• Strong graphic design, copywriting and video-editing skills.
• Experience with website content management systems such as WordPress, Wix, Shopify or Webflow.
• Practical knowledge of SEO, local SEO, GEO and digital analytics.
• Ability to manage multiple brands, campaigns and deadlines.
• Strong communication, organization and client-management skills.
• A professional portfolio demonstrating previous work is required.

Preferred Technical Skills

Experience with tools such as

• Meta Business Suite
• Canva and Adobe Creative Suite
• CapCut, Premiere Pro or DaVinci Resolve
• Google Analytics and Google Search Console
• WordPress, Shopify, Wix or Webflow
• Meta Ads Manager and Google Ads
• Email marketing and project-management platforms
• AI-assisted marketing and content tools

Ideal Candidate

The ideal candidate is creative, technically capable and commercially aware. They should be able to understand a client’s business, develop a marketing plan, create and publish content, manage campaigns and clearly report on results.

Agency, consultancy or multi-brand marketing experience will be an added advantage.

How to Apply

• Submit the following:
• Updated CV (with traceable references)
• Cover letter
• Portfolio or links to previous work
• Examples of social media accounts previously managed

Equal Opportunity Statement

PSGM Zambia is committed to providing equal employment opportunities to qualified applicants. Recruitment decisions will be based on experience, competence, professional conduct, portfolio quality and the candidate’s ability to perform the responsibilities of the position.