EM
Marketing & Communications

Head of Content Operations & Distribution

Expand My Fans

South Africa · Johannesburg Full-time On-site
Posted: 1 week ago
Expires: Aug 22, 2026
Salary: Not listed

Job description

We are a fast-growing creator management agency, with a roster of 29 creators scaling towards a roster of 80+ creators over the next 12 months . The single biggest lever on that growth is traffic, getting far more eyes on our creators' content across social media. Our distribution runs across mainstream platforms: Instagram, TikTok, YouTube, X, Facebook, Threads and Reddit, in both short-form and long-form video. This role owns that engine. What we offer Highly competitive base salary, dependent on experiencePerformance bonus tied directly to the subscriber number you ownFully remote, full-time - work from anywhere4 direct reports, each leading their own team - Creative Director, Editing Manager, Distribution Manager, and YouTube LeadReports directly to the COOFast-moving agency - offer to start typically within eight days of first interviewA genuine seat at the table in a business at a major inflection point, with the scope to build something from the ground upThe role This is an operations and systems role. It is NOT a brand, awareness, or paid-media role. You will not manage an ad budget or run campaigns. You will build and run the operational machine - the workflows, pipelines, and SOPs - that turns proven content into maximum compliant distribution across every platform, and you will own the subscriber number that machine drives. Around 90% of our revenue sits on one platform today. Diversifying that distribution is both our biggest growth lever and our survival play. You own that problem, and you solve it by building the machine, not by spending money. What you will build A long-form-to-short-form pipeline: take one 10 to 15 minute video and systematically turn it into many short placements, each optimised natively per platformA content multiplication engine: take one proven content winner and multiply it into many compliant variants that platforms will not flag as duplicate, run weekly, per creator, and runnable by junior operators without you in the roomPer-platform distribution: SOPs across X, TikTok, YouTube Shorts, Instagram, Reddit, Snapchat, and FacebookAn account survival system: staying live at volume through platform bans, throttling, and rule changesA repeatable playbook for breaking into new platforms with no existing data to start fromA feedback loop that reliably identifies what is working and feeds it back into what gets producedWho you will lead Four direct reports, each running their own team: a Creative Director, an Editing Manager, a Distribution Manager, and a YouTube Lead. You run them as one machine, not four silos. You report to the COO. What you will be measured on Subscribers generated across all platforms: this is the primary number you ownPlatform coverage: percentage of the creator roster live and posting across all target platformsTotal views and reach: the volume that feeds subscriber growthAccount health: accounts staying live and growing through platform restrictions and rule changesPipeline adoption: SOPs and workflows running independently of you, operated by junior team members

Requirements

What you will bring Experience (non-negotiable)You have built multi-platform organic distribution before, short-form video in particular, and can show the volume you producedYou have kept accounts and audiences alive inside platforms that throttle, ban, and change rules constantlyYou have owned a hard top-line growth number and been held accountable to itYou have led function heads who each run their own teamSkills (must-have) Content operations and workflow design - your instinct is to map a process, document it as an SOP, and make it runnable by someone junior without you presentMulti-platform short-form distribution - you have done this at volume and can prove itPlatform compliance management - you know how to stay live at scale across platforms that actively work against youData fluency - you read performance metrics natively and act on them without being promptedCross-functional leadership across creative, editing, and distribution functionsWho you are (non-negotiable)A systems builder - you map workflows, write SOPs, and build machines that run without youOffensive and data-driven - you diagnose the constraint and build the fix rather than waiting for directionA self-starter who owns the number publicly and does not need to be chased for itCalm under pressure - comfortable building the new while the current is under strainGenuinely motivated by mission and outcomes, not title and stabilityLogistics Location: Fully remote. Hours: Full-time Language: Native or fluent English required Reports to: COO Hiring pace: Fast - offer to start typically within eight days of first interview Salary band: $4000/month to $6000/month To fast track your application, apply here: https://emfhr.netlify.app/f/38b82e66-2517-81c7-b9e1-ff7e886e15ec?role=38b82e66-2517-8176-b9ca-e6b6029b8888 Apply by email: biz@expandmyfans.com

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