You will be responsible for leading and inspiring a team of talented art directors to create exceptional visual concepts across all channels.
You will play a pivotal role in developing innovative and impactful campaigns that resonate with our target audiences, driving brand awareness and engagement.
Responsibilities:
Leadership
Oversee and mentor a team of art directors, providing guidance, support, and inspiration to foster their creative growthDrive the development of innovative and compelling creative concepts that align with client objectives and brand identityEnsure the highest standards of quality and execution in all creative deliverablesLead and inspire Art Direction best practiceEnsure consistency and integration of art direction across all communication channelsResponsible for seeing the idea through the creative process to final sign offMentor junior and mid art directorsParticipate in new business initiatives, from identifying opportunities to pitch developmentHands-on creative development from concept to implementationProvide quality assurance of all creative deliverablesThinking:
Collaborate with copywriters and other team members to develop the overarching creative strategy and big ideas for campaignsDemonstrate a strong understanding of consumer insights and market trends to create relevant and engaging contentThink critically and creatively to solve complex challenges and generate unique solutionsInteract with other agency teams/divisions to develop creative conceptsWork to brief and show understanding and relevance to the target marketIntegration:
Research and implement AI-powered design tools and techniques to streamline workflows and enhance creative outputUtilize AI algorithms for tasks such as generating design ideas, creating custom illustrations, and optimizing visual assetsProficiency:
Stay up to date on the latest design software, hardware, and industry trendsLeverage technical skills to create visually impactful and technically sound designsCreate social, digital, print, TV, OOH and editorial layouts and oversee shootsExcellence:
Manage the day-to-day operations of the art direction team, including workflow, deadlines, and – along with Traffic – optimal resource allocation to enable quality deliveryEnsure efficient and effective execution of creative projects, from concept to completionCollaborate with production teams to ensure seamless transition of creative concepts into productionOversee creative consultations with strategy and account teams to assure appropriate creative strategies, adequacy/accuracy of input, production support, necessary reviews, and client presentationsClient management:
Present creative concepts to clients and effectively communicate the creative rationale and solution, ensuring all concepts are well thought out, strategic, highly creative, and effectively answer the brief requirementsBuild strong relationships with clients and foster trust and collaborationAddress client feedback objectively and openly, and make necessary adjustments to creative deliverablesRetail focus:
Demonstrate a deep understanding of retail marketing and consumer behaviourDevelop creative concepts that are tailored to the unique challenges and opportunities of the retail environmentKPIs
I. Leadership and team development
Conduct performance reviews and individual development plans for team members, focusing on creative growth and skill enhancement.Achieve consistent team satisfaction scores, measuring the effectiveness of mentorship and guidance provided to junior and mid-level art directors.II. And Consistency in Creative Output
Maintain consistently high levels of adherence to brand standards and quality expectations across all creative deliverables.Ensure that 100% of projects meet consistency and integration standards across channelsIII. In project delivery and resource management
Complete creative projects on time and within the allocated resources by effectively managing workflow and collaborating with the Traffic team.IV. Satisfaction and communication
Present creative concepts to clients with a goal to first time approval on initial presentations.Satisfactorily address and implement client feedback, ensuring responsiveness to client needs and alignment with project briefs.V. Through AI and technical proficiency
Integrate AI-powered design tools wherever possible, streamlining workflows and enhancing creative output.Ensure team proficiency with the latest design software
Requirements
Tertiary degree or diploma in art direction and marketing and/or communications8+ years of experience (preference will be given to candidates from agency environments)Strong conceptual ability demonstrated by an impressive portfolio of workExperience in omni-channel advertising is crucialProven experience as a creative group head or a similar leadership role in advertising or a related fieldStrong portfolio showcasing exceptional creative concepts and execution across various channelsAbility to lead and inspire a team of creative professionalsDeep understanding of design principles, typography, and color theoryExcellent communication and presentation skillsStrong attention to detail and organisational abilityAbility to work under pressure and meet tight deadlinesPassion for creativity and a commitment to delivering exceptional resultsAbility to balance working personally on projects, as well as overseeing campaign development within your teamsNeed to be able to work with Adobe Creative Suite software (Acrobat, InDesign, Photoshop, After Effects, etc.)Proficiency with Microsoft Office 365 Suite (MS Word, MS PowerPoint, etc.)Team player with the ability to work independently, as well as collaborate with broader teamsResilient, with ability to remain calm in a highly pressurised, fast-paced environmentCreative, out-of-the-box thinker with both a strategic and creative mind-setPeople-focused, approachable, dependable, emotionally intelligent,Empathetic and compassionateProactive and resilient, assertive, accountable and proactiveProblem-solver, deadline and solution drivenMeticulous with excellent attention to detailMay be required to work on alcohol brands and/or alcohol-related material
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