Copywriter

Job description

We are seeking a Mid-level B2B focused copywriter with a proven track record in enterprise-level marketing. You'll be crafting compelling copy and developing ideas for one of the world's leading producers and distributors of regional and international consumer and professional products - working across predominately B2B channels.   While you'll develop content across various formats including LinkedIn, email campaigns, sales enablement materials, and everything in-between, deep expertise in B2B digital marketing and enterprise account messaging is essential.     WHAT’S REQUIRED : Develop B2B copy and creative ideas enterprise sales enablement decks, trade and category marketing copy, technical product copy, ABM copy, distributor marketing, industry campaigns, B2B LinkedIn campaigns and corporate communications Create differentiated copy for B2B audiences, C-suite decision-makers, channel and distributor communications - ensuring messaging resonates with business objectives and market positioning. Work from defined briefs and established brand messaging to produce B2B copy across specified channels — this is not a strategy or research role Own the creative copywriting output across all B2B & consumer disciplines – social commerce, LinkedIn campaigns, trade publications, case studies, whitepapers, email campaigns, and sales collateral etc. Ensure brand consistency and accuracy across all brands and markets you touch, maintaining tone-of-voice guidelines while adapting messaging for regional and international audiences (attention to detail is key) Self-motivated and proactive: Can work independently, anticipate needs, and drive exceptional quality creative output without constant direction Commercial mindset: Demonstrate how copy drives business outcomes, partnerships, market share, distributor loyalty and revenue growth.     WHAT GOOD LOOKS LIKE/WHAT YOU'LL NEED: Ability to create original, impactful, and engaging ideas & copy across social, digital and print campaigns – positioning our brand as an industry leader to drive engagement.Demonstrated portfolio of B2B copy including: sales enablement materials, distributor/channel partner communications, technical product copy for trade audiences, and enterprise-level email campaigns — consumer-only copywriters will not be considered.Genuine love for the craft of writing across all media, with a built-in understanding of how to adapt your writing style to the different creative outputs.  A genuine love for creating ideas and pushing those ideas whenever the opportunity arises. An excellent team player: collaborative and adept at building relationships with everyone both internal and external. The ability to write on-brand B2C and B2B creative copy that delivers a consistent tone of voice.Be self-motivated & proactive with a can-do attitude – can work independently, anticipate needs, and drive quality creative output without constant direction. Experience in the B2B and consumer sectors.5+ years of experience within creative teams and departments—with at least 3-5 years focused on B2B marketing and enterprise-level copywriting. *Please note that an assessment will form part of your application. Our values shape everything we do:  Be Ambitious to succeed    Be Imaginative to push the boundaries of what’s possible    Be Inspirational to do groundbreaking work    Be always learning and listening to understand    Be Results-focused  to exceed expectations    Be actively pro-inclusive and anti-racist across our community, clients and creations       Brandtech+, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, neurodivergence, disability status, or any other characteristic protected by local laws.    Brandtech+ has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle

Requirements

Matric