# Trade Marketing Manager Job Peach Cars, Nairobi, Kenya Canonical URL: https://primejobalerts.com/jobs/trade-marketing-manager-job-peach-cars-nairobi-kenya Company: Peach Cars, Nairobi, Kenya Category: Marketing & Communications Location: Kenya Work type: Full-time Work arrangement: On-site Published: 2026-07-25 Expires: 2026-09-08 ## Job Description Job Summary As the Trade Marketing Manager, you will own and grow our on-the-ground marketing function. This role is built for results, not reach; every activation, partnership, and shilling spent must lead to real customers, people buying and selling cars with us. You will own the full journey from meeting a potential customer in the field to that customer transacting with Peach, on both the buying and selling sides of our business. You will lead a performance-driven Brand Ambassador team, run targeted activations and partnerships, and be accountable for clear monthly targets on customers generated and cars bought and sold. ### Key Responsibilities ### Specifically, the Trade Marketing Manager at Peach can expect to lead/own the following elements - Customer generation: Own the journey from first contact in the field to a completed sale or purchase, with accountability for monthly targets on quality leads and cars transacted. - Results-driven activations: Plan and run targeted activations, roadshows, and on-ground campaigns, choosing locations and events based on the quality of customers they produce, not crowd size. Stop what does not deliver; double down on what does. - Brand Ambassador team: Recruit, train, deploy, and manage the Brand Ambassador team. Own their targets and incentive structure, and keep improving both based on results. - Partnerships: Build and manage partnerships that put us in front of serious buyers and sellers: car yards, corporates, SACCOs, financing partners, and fleet operators. - Budget ownership: Own the field marketing budget. Know what it costs to bring in each customer and each sale, and make sure the numbers stack up against our other marketing channels. - Reporting: Report weekly and monthly on performance against targets, and use those numbers to shift spend and effort quickly to what is working. - Teamwork: Work closely with the sales team so every customer generated in the field is followed up well, and with the wider marketing team on joint campaigns. Qualifications & Experience Must-Have Qualifications - 4–6 years’ experience in trade marketing, field marketing, or sales-driven marketing, with at least 2 years managing field teams, agents, or Brand Ambassadors. - A clear track record of hitting sales or customer targets, and comfort being measured on them. - Strong with numbers: able to work out what a customer costs to acquire, spot what is working and what is not, and act on it. - Experience designing and running incentive or commission structures for field teams. - A hands-on operator: comfortable on the ground at activations, markets, and car yards, not just behind a desk. - Experience in automotive, financial services, FMCG, or other industries where customers take time and trust to convert is a strong plus. - Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience. Nice-to-Have Qualification - Experience in automotive, financial services, FMCG, or other industries where customers take time and trust to convert is a strong plus. What Success Looks Like - Hitting monthly targets for quality customers generated through field activity, on both the buying and selling sides. - Cars bought and sold that can be traced back to your team’s work on the ground. - A strong rate of field conversations turning into real customers and completed deals. - Cost per customer and cost per sale that compares well against our other marketing channels. - A motivated, high-performing Brand Ambassador team that consistently hits its targets. Other Job Details Attitudes & Behaviors - Embraces and exemplifies Peach Cars’ values of Challenge, Respect, and Ownership - Proactive, self-driven, and solutions-oriented - High accountability for outcomes and follow-through - Thrives in ambiguity and embraces complex challenges - Builds strong partnerships and works effectively across teams ### How to Apply Click here to apply ## Apply Use the canonical Prime Job Alerts page for full application instructions and source verification.