Strategy Analyst

Job description

Key Duties and Responsibilities: Trendspotting & Cultural AnalysisMonitor social media platforms such as TikTok, Instagram, X/Twitter, and YouTube to identify emerging trends, memes, hashtags, and viral content.Provide real-time insights on pop culture, internet slang, and local cultural nuances.Track platform updates, algorithm changes, and new features that may influence social media strategies.Social Media & Audience IntelligenceAnalyze audience behavior and engagement patterns across platforms.Understand platform-specific dynamics and how content should be adapted for maximum impact.Provide insights into trends among Gen-Z and Millennial audiences.Data Analytics & ReportingUse analytics and social listening tools such as SproutSocial, Brandwatch, and native platform analytics to evaluate campaign performance.Develop clear and visually compelling reports and dashboards highlighting key metrics, trends, and opportunities.Translate data into actionable recommendations for campaign optimization.Strategic Planning & DevelopmentSupport the development of brand, campaign, and digital strategies using consumer, cultural, and category insights.Contribute to Connections Plans, Quarterly Plans, campaign briefs, and strategic roadmaps.Translate business challenges into consumer-led recommendations for content, campaigns, experiences, and communications.Apply strategic frameworks and planning methodologies to ensure quality and consistency.Brand, Category & Competitor IntelligenceMonitor competitor activities, category developments, innovation launches, communications, and market trends.Conduct brand, category, and competitor reviews.Identify whitespace opportunities where brands can improve relevance, distinctiveness, and competitive advantage.Campaign Effectiveness & ReportingAnalyze campaign, content, and brand performance data.Contribute to monthly effectiveness reports, post-campaign reviews, and Quarterly Business Reviews.Develop strategic narratives connecting campaign performance, consumer behavior, and business outcomes.Identify optimization and continuous improvement opportunities.Opportunity Identification & Thought LeadershipIdentify proactive opportunities arising from consumer behavior, cultural shifts, category developments, and digital trends.Develop strategic memos, opportunity papers, and thought leadership pieces.Contribute to institutional knowledge, strategic best practices, and market intelligence across the DigiTribe network.Content & Cultural InsightCollaborate with creative teams to develop content ideas inspired by trends and cultural moments.Recommend platform-specific approaches that feel authentic to audiences.Provide local cultural insights and identify potential cultural sensitivities to ensure campaigns are inclusive and respectful. Qualifications, Skills and Experience: Education A degree in one of the following fields or a related discipline:MarketingCommunicationsBusiness AdministrationEconomicsPsychologySociologyStatisticsConsumer BehaviorData AnalyticsExperienceAt least 2 years of hands-on experience in analytics, strategic planning, consumer insights, social intelligence, data management, social media management, or a related field.Experience in an agency, media, research, or brand environment is an added advantage.Skills & KnowledgeStrong understanding of brand strategy, communications planning, and campaign development.Strong knowledge of social media platforms including TikTok, Instagram, X/Twitter, YouTube, and emerging platforms.Foundational knowledge of tools such as Google Analytics, Meta Business Manager, SproutSocial, or similar platforms.Basic proficiency in Excel, Tableau, or other reporting tools.Strong understanding of Gen-Z and Millennial culture, internet trends, and online communities.Excellent written and verbal communication skills.Strategic CapabilitiesAbility to connect consumer behavior, culture, category dynamics, and business objectives to generate actionable recommendations.Experience using social listening, consumer research, digital analytics, and market intelligence.Ability to synthesize qualitative and quantitative information into clear presentations, stories, and recommendations.Experience preparing reports, campaign reviews, effectiveness assessments, or strategic planning documents is an advantage.Strong curiosity about brands, business, culture, and communications.Ability to identify consumer tensions, behavioral insights, and culturally relevant opportunities. MarketingCommunicationsBusiness AdministrationEconomicsPsychologySociologyStatisticsConsumer BehaviorData Analytics Personal Attributes Passionate about social media and pop culture with a natural curiosity about emerging trends.Highly organized and detail oriented.Able to manage multiple priorities in a fast-paced environment.Collaborative team player who thrives in a creative and dynamic workplace.

Requirements

bachelor degree 24