Social Media Manager Job Medprime Training College

Job description

Communications Jobs. Medprime Training College Jobs. Social Media Manager developing and implementing digital marketing campaigns and managing social media platforms, requiring a Diploma or Bachelor’s degree in Digital Marketing with 1-2 years experience in digital marketing or social media management, in an education environment, on-site role.

Key Responsibilities

Digital Marketing & Campaigns

• Develop and implement digital marketing campaigns to promote college programmes, intakes, events and other initiatives.
• Plan and execute campaigns across social media, Google, WhatsApp and other relevant digital platforms.
• Monitor campaign performance and make adjustments to improve reach, engagement and conversions.
• Manage digital advertising budgets effectively and ensure optimal return on investment.

Social Media Management

• Manage the college’s social media platforms, including TikTok, Instagram, Facebook, LinkedIn and other relevant platforms.
• Develop and maintain a consistent social media content calendar.
• Monitor trends and identify opportunities to create relevant and engaging content.
• Respond to comments, messages and online enquiries professionally and promptly.
• Grow the college’s online audience and engagement.

Content Creation

• Create engaging videos, graphics, captions, stories and other digital content.
• Develop student-focused content around courses, careers, campus life, student experiences and success stories.
• Capture and showcase student activities, events, graduations, practical sessions and other college experiences.
• Collaborate with staff and students to generate authentic content.

Lead Generation & Student Recruitment

• Generate qualified leads through digital marketing campaigns.
• Track online enquiries from initial contact through to admission.
• Work closely with the Admissions/Front Office team to ensure timely follow-up of digital leads.
• Identify which campaigns, platforms and content generate the highest number of qualified applicants.
• Support campaigns targeting KCSE leavers, working professionals, parents and other prospective students.

Analytics & Reporting

• Prepare weekly and monthly digital marketing reports.
• Track key performance indicators including reach, engagement, leads, cost per lead, conversion rate and admissions generated.
• Analyse campaign performance and recommend improvements.
• Maintain accurate records of digital leads and campaign outcomes.

Brand Management

• Ensure all digital communication reflects the college’s brand, values and professional image.
• Maintain consistency in messaging, visuals and tone across all digital platforms.
• Monitor the college’s online reputation and escalate negative or sensitive issues appropriately.

Qualifications & Experience

• Diploma or Bachelor’s degree in Digital Marketing, Marketing, Communications, Business Administration, or a related field.
• At least 1–2 years of experience in digital marketing, social media management or lead generation.
• Experience in education, training, college or student recruitment marketing will be an added advantage.
• Demonstrable experience managing social media platforms and digital campaigns.
• Experience with Meta Ads, TikTok, Google Ads, Canva and/or other digital marketing tools is an advantage.

How to Apply

• Qualified candidates are invited to submit their applications via email to medstaffingace@gmail.com 

Requirements

Apply by email: medstaffingace@gmail.com