Social Media Manager

Job description

We are looking for someone who is passionate about social media to join our close-knit team and become a part of delivering quality 360 digital campaigns to be proud of. From stand-alone social, influencer and content tactical initiatives, to fully integrated 360 digital campaigns - you will be working on some of the biggest, most loved brands in South Africa and beyond. Role summary:  The social media manager is responsible for the execution of social media jobs against brand strategy. Core to the role is taking briefs from client and working with internal teams (client service, creative, production, strategy, PR etc.) and external suppliers (media and/or platform partners) to plan and execute work on social media platforms effectively. You will be mentored and supported by senior social media specialists, and business unit directors.  The ideal candidate for this role has a marketing / agency background, has enthusiasm for the retail industry and is passionate about great content that works. They would need to have superior presentation and communication skills and proven hands-on experience managing social media content for brands. They would also need stay on top of latest social media trends, interpret data and reports, and apply these insights to the client’s campaigns. In summary, they would need to apply their growing expertise in social media to the work we do for our clients. Responsibilities: Client service Establish and maintain relationships with clients. Build trust through ongoing thought leadership in social media.Manage creative briefs, client feedback and delivery of content.Plan, create timelines, update status, manage deliverables and expectations.Set up, manage, conduct, and contact report on client presentations.When necessary, assist with the administration of cost estimates and billings thereof.Manage user security and access to clients’ accounts / tools / reports / dashboards.Strategic thinking: Collaborate and contribute on social media proposals for: Planned and ad-hoc activity.Online listening, trend sourcing, outreach & tactical responseChannel health or emerging channel creationIdeation, workshops, brainstorms etc.Contribute to mentoring junior staff members.Contribute to influencer marketing and content marketing efforts.Regularly update teams / clients on current and emerging landscape trends, competitor activity and latest newsContent and channel planning: Work closely with client & wider client service team to create, manage and maintain social content and/or communication calendars.Conduct regular research to monitor clients, consumer, influencer, competitor, industry, and social landscape/trends activity.Ensure each individual channel has clarity on plans, actions, responsibilities, and social posting schedule with best practice in mind.Content and channel administration: Assist and/or manage the production of content on social jobs.Ensure collaboration with creative, paid media and other relevant departments for effective execution of work.Scheduling and deactivation of content across channels.Ensure effective searchability / tracking / tagging across content.Manage client’s creative content bible.Be an advanced user in all tech and tools relevant to your role.Ad hoc community management as-and-when required.Content and channel performance management: Work closely with strategy department to ensure effective integration of efforts.Assist with channel, content, campaign and health audits / reportingAssist with Benchmark, Review, Live Listening and ROI ReportingConduct regular performance checks & ensure escalations/recommendations are made timeously.Manage creative identity of channel, content, templates and spec sheets. Department Integration: Establish and manage relationships and/or partnerships with key leverage points that affect social media strategy, management and/or implementation. You’ll need to be able to collaborate and partner in any relevant exercises. This is including but not limited to: In-house departmentsSocial media platformsPaid media agencies and/or publishersInfluencer managementOnline listening and reputation managementContent marketing and productionTechnology development (AR, VR or AI)Immerging technology etc.  

Requirements

Requirements: Relevant degree in advertising, marketing, social media, communication science or equivalent3 - 5 year work experience in social media and/or agency environmentExperience in the fundamentals of classical and digital marketingExcellent verbal and written communication skills Strong analytical and project management skillsExcellent interpersonal skillsPublic speaking and presentation skills is beneficialSelf-motivated, hard-working and eager to learn attitudeHighly organised, strong attention to detail, deadline driven, ability to problem solve and confident in a fast-paced environmentDeep understanding of the various social media and immerging marketing channelsExperience with retail brands is beneficialValid, driver's licence and own transportTechnical skills/knowledge: Comfortable with MAC, Microsoft Office, and Google productsProactive social certifications - intermediary to advanced Advantageous: Google analytics academy certification or other online training for social media platforms / analytics also acceptableSocial media content management platforms (HootSuite, Falcon Social or similar)Social media monitoring platforms (Brandwatch, Brandseye, Simply Measured, Meltwater or similar)Understanding and implementation of tracking and/or delivery for paid media campaignsInfluencer Management & Reporting Platforms (Stellar, Humanz or similar)