Shopper Marketing Manager Job Capwell Industries
Capwell Industries
Job description
Sales & Marketing Jobs, Capwell Industries Jobs. Responsible for managing the rice and pulses product categories, developing category strategies, evaluating new product opportunities, managing product portfolios, coordinating product development and launches, monitoring sales performance, managing budgets, and working with marketing, sales, Requires a Bachelor’s degree in Marketing, Business Administration, Food Science, Supply Chain Management, or a related field. The position is based in Nairobi and requires on-site work.
Purpose
- Lead Capwell’s shopper marketing agenda —translate category and brand strategy into shopper, channel and point-of-purchase programmes that influence choice and conversion. The integration point between Marketing and Commercial
Qualifications
Experience
- 5–7+ years’ FMCG with substantial shopper / trade marketing, category, brand or commercial activation exposure; strong GT and MT knowledge
COMPETENCIES
- Technical: shopper marketing and insight
- Commercial Analytics · Marketing ROI
- Budget Management Behavioural: Commercial Orientation
- Shopper Focus · Strategic And Analytical Thinking
- Influencing Without Authority
- Collaboration
- Negotiation
- Execution Discipline
How to Apply
SEND YOUR CV AND ENQUIRIES TO Nassim Kassim, Ignition Consortium · nkassim@ignitionconsortium.com SUBJECT LINE AND DEADLINE Quote the role title, e.g. “Category & Innovations Manager – Flours – Capwell”. Applications are reviewed on a rolling basis until each role is filled.