Senior Social Designer

Job description

A Little Bit About the Role: A social-first content studio built to deliver always-on and campaign content across multiple markets and multiple coffee products. We’re building a team that owns social end-to-end: from insight and ideas to creation, publishing, and optimisation. As Senior Social Designer, you’ll play a key role in bringing ideas to life visually, ensuring content is not only on-brand but also engaging, platform-native, and built to perform. This is an opportunity to shape social creative output in a fast-paced environment where: Content is produced at scaleAdaptation across markets is criticalPerformance drives iterationOn trend platform knowledge is key The brief is simple: design dynamic static and motion content that stands out, works hard, and engages the relevant community. You’ll be responsible for driving visual craft across the studio, working closely with Content Creators, Strategists, and Social teams to produce high-quality social-first assets. This is a hands-on, delivery-focused role where you will: Translate ideas into strong, platform-native visualsBuild assets that can be scaled and adapted across markets The Work  Ensure visual consistency and quality across all contentProvide direction as well as deliver across all phases of projects, from strategic concept development through final, hands-on execution - championing both traditional and AI-assisted approaches.Develop and refine concepts, storyboards, and mood boards - directly leveraging GenAI tools to accelerate, enhance, or transform ideation and production processes.Take a hands-on role in asset creation and design, setting the creative standard by example and delivering on projects.Inspire and guide, fostering a culture of creativity, innovation, and help expand GenAI proficiency and tool adoption across the team.Oversee the quality and consistency of creative output of your projects - reviewing and shaping work produced by yourself and others to ensure alignment with brand guidelines, client objectives, and evolving best practices in AI-powered content.Guide presentations and pitch new creative approaches to clients, articulating the strategic and visual value of GenAI-powered solutions.Ensure the timely, efficient, and effective delivery of finished assets across multiple projects. You’ll operate in a high-volume, fast-moving environment, balancing creative thinking with efficient delivery. Success in this role means consistently high-quality content, delivered at pace, with clear improvements driven by insight and performance. What You’ll Do Social-First Design Execution Create high-quality visual content across:Static assetsMotion graphicsShort-form video design support (titles, overlays, transitions)Ensure all design work is:Platform-optimised (TikTok, Instagram, etc.)On-brand and consistentReady to publish Support Content Creation at Scale Work closely with Content Creators to:Bring concepts to life visuallyEnhance content through strong designProduce assets at pace for:Always-on contentCampaign activityReactive / trending content Build Scalable Design Systems Create and maintain:TemplatesLayout systemsModular design assetsEnsure content can be:Adapted quicklyLocalised across marketsReused in multiple formats  Multi-Market Adaptation Adapt content for different markets (e.g. UK, France), ensuring:Visual consistencyCultural relevanceFormatting and language accuracySupport efficient versioning of assets across markets and platforms  Performance-Driven Design Work with Data and Social teams to:Understand what visuals perform bestOptimise design based on engagement signalsContinuously refine:LayoutsFormatsCreative approaches  Collaboration & Workflow Partner closely with:Social Creator LeadContent CreatorsStrategistsSocial Media ManagersEnsure all work:Aligns with strategyMeets deadlinesPasses approval processes (brand/legal/compliance)  Creative Quality & Standards Maintain high standards across all visual outputEnsure consistency across:Content formatsCampaignsMarketsStay up to date with:Platform design trendsSocial creative best practiceEmerging visual formats What you will bring: 4–6+ years of experience in: Social designDigital content creationStrong experience in: Consumer brands (preferably FMCG)Fast-paced or high-volume environmentsArt Direction or senior creative experience in an advertising agency, in-house creative team, or design studio, with exposure to motion or integrated digital campaigns.Proven Art Direction portfolio that demonstrates hands-on creation of both traditional and AI-assisted projects (AI can be personal or client-related work).Experience working with and directing multidisciplinary creative teams, including designers, motion artists, and editors—guiding and participating in project executions.Advanced visual storytelling and communication skills, and the ability to confidently present and rationalize concepts to clients and internal stakeholders.Collaborative, proactive mentorship style and genuine enthusiasm for mentoring and upskilling others in new technologies.Strong written and verbal English communication skills.Optimistic, adaptable mindset regarding the opportunities and ethical considerations of GenAI in the creative industries. Creative & Technical Skills Strong design capability across:Static and motionSocial-first formatsProficiency in tools such as:Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro)CapCut, Canva, Figma (or equivalent tools)Understanding of:Platform design best practicesWhat drives engagement visually  Execution & Delivery Ability to:Work at pace across multiple projectsManage high volumes of contentDeliver consistently strong work under time pressureStrong attention to:DetailLayoutBrand consistency  Collaboration & Mindset Strong team player, comfortable working across functionsOpen to feedback and quick to iterateProactive and solutions-focusedComfortable working in:Fast-movingEvolving pilot environments  Gen AI & Future-Facing Skills Familiarity with GenAI tools to support:Design ideationContent variationSpeed of productionAbility to use AI tools responsibly while maintaining creative quality and judgement Nice to Have Experience working across:Multiple markets or languagesIn-house or embedded studio teamsFamiliarity with:Paid social design requirements (safe zones, formats, variants)Creator / influencer content designExperience building:Design systemsLocalisation frameworks

Requirements

Matric