# Senior Marketing Manager Job Lifecare International

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Company: Lifecare International

Category: Marketing & Communications

Location: Kenya

Work type: Full-time

Work arrangement: On-site

Published: 2026-10-26

Expires: 2026-12-10

## Job Description

Communication Jobs, Lifecare International Insurance Brokers Jobs. Responsible for developing and implementing marketing strategies, identifying growth opportunities, and driving customer acquisition and retention for insurance products. Requires a degree in Marketing, Business Administration, or a related field. This is a full-time, on-site position based in Nairobi,

As a Senior Marketing Manager, you will play a pivotal role in driving business growth, strengthening Lifecare’s brand presence in Kenya, and generating measurable commercial impact through innovative marketing strategies, digital campaigns, partnerships, and client engagement initiatives.

### Key Responsibilities

- Developing and executing targeted marketing initiatives to generate qualified leads and support new business acquisition.

- Planning and managing email campaigns to drive engagement and conversion.

- Identifying and developing strategic partnerships, sponsorships, events, and activations to expand market reach.

- Strengthening Lifecare’s brand positioning and identifying opportunities for growth in the Kenyan market.

- Collaborating with the New Business and Customer Experience teams to align marketing activities with commercial priorities.

- Monitoring campaign performance, lead conversion, and return on investment (ROI) to optimise marketing effectiveness.

- Working closely with the Group Marketing team to adapt campaigns and resources to the local market.

### Qualifications

- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

- At least 5 years of relevant marketing experience, including hands-on campaign planning and execution.

- Proven experience in digital marketing, lead generation, events, partnerships, or sponsorships.

- Experience in financial services, insurance, healthcare, or other relationship-driven sectors is an added advantage.

- Strong understanding of marketing analytics, CRM tools, audience targeting, and campaign performance measurement.

- Excellent project management, communication, creative problem-solving, and stakeholder management skills.

- Commercially minded, proactive, and results-oriented, with the ability to translate marketing activities into measurable business outcomes.

- Proficiency in leveraging AI tools to enhance productivity and content creation is an added advantage.

- Excellent written and spoken English, with strong writing and editing skills.

### How to Apply

Click here to apply

## Apply

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