# Senior Lifecycle Manager Job Tatu City Kiambu, Kenya

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Company: Tatu City, Kiambu, Kenya

Category: Banking & Financial Services

Location: Kenya

Work type: Full-time

Work arrangement: On-site

Published: 2026-08-06

Expires: 2026-09-20

## Job Description

### Responsibilities

- Own and evolve our full-funnel lifecycle marketing strategy: onboarding, engagement, upsell, reactivation, win-back, and loyalty;

- Build high-impact journeys across email, push, SMS, WhatsApp, in-app, and telesales -mapped to behavior, risk profile, and product use;

- Design segmentation and targeting logic that supports personalization at scale, including personabased, behavioral, and predictive models;

- Deploy AI-powered automation for real-time triggers, churn risk scoring, upsell modeling, and dynamic content delivery;

- Optimize customer journeys through experimentation (A/B, multivariate, holdout groups) with a focus on LTV, retention, churn, and CAC payback;

- Own CRM infrastructure (Customer.io, Mixpanel, Salesforce, etc.) and coordinate with engineering/data to streamline workflows and data quality;

- Collaborate with performance, brand, and product marketing to ensure consistent messaging and full-funnel customer experience;

- Establish and track lifecycle KPIs – from conversion to revenue per user – and report performance to executive stakeholders; Build and mentor a small but powerful team of lifecycle marketers, CRM analysts, and automation specialists.

Requirements

Experience and Skills

- 3+ years’ experience in lifecycle, CRM, retention, or performance marketing – ideally in real estate;

- Proven ability to scale lifecycle programs using marketing automation platforms (Customer.io, Braze, Iterable, Salesforce, etc.);

- Strong command of data – from segmentation to cohort analysis to attribution; familiarity with Mixpanel, GA4, CDPs, and Looker/Tableau;

- Experience with AI/ML in marketing – personalization engines, churn models, LTV prediction, or content automation;

- Ability to partner with Product, Data, Growth, and CX to drive measurable business outcomes;

- Excellent project management and communication skills;

- A bias for testing, learning, and execution – and a track record of building systems that scale

Soft Skills

- Strategic thinker with strong commercial judgment.

- Hands-on and results-oriented leader with a bias for action.

- Excellent communicator able to influence senior stakeholders and cross-functional teams.

- Adaptable to complex, fast-changing environments across multiple markets.

- High energy, integrity, and resilience under pressure.

### How to Apply

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## Apply

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