Sales & Marketing Manager Job Username Sacco Nairobi, Kenya

Job description

Reports To: Head of Sacco & Diaspora Business

Job Summary

Username Savings and Credit Cooperative Society Limited, trading as Username Sacco, is a growing and member-focused financial institution committed to providing quality financial solutions and services to its members. We are seeking to recruit a mature, experienced, self-driven, and results-oriented professional to fill the position of Sales & Marketing Manager.

The successful candidate will lead and manage the Sacco’s Sales & Marketing function, drive member acquisition and retention, promote the Sacco’s products and services, develop new business opportunities, and deliver agreed sales, revenue, and business growth targets. The position reports to the Head of Sacco & Diaspora Business and works closely with the Chief Executive Officer and other relevant departments to achieve the Sacco’s strategic objectives.

Job Purpose

The Sales & Marketing Manager is responsible for developing and executing effective sales and marketing strategies that drive sustainable business growth, increase member acquisition and retention, promote product uptake, and set sales and revenue targets. The job holder will lead, coordinate, monitor, and evaluate the Sales & Marketing function while ensuring that all activities are undertaken professionally, ethically, and in compliance with applicable laws, regulatory requirements, and the Sacco’s policies and procedures.

Key Responsibilities

Sales and Marketing Strategy and Business Growth

• Develop and implement sales and marketing strategies aligned with the Sacco’s strategic plan and business objectives.
• Develop and execute annual and periodic sales and marketing plans.
• Drive member acquisition, retention, engagement, product uptake, and revenue growth.
• Identify new markets, business opportunities, partnerships, and sales channels.
• Conduct market research and competitor analysis to identify emerging trends and member/customer needs.
• Monitor and evaluate sales and marketing initiatives and recommend improvements.
• Maintain an effective sales pipeline and drive achievement of approved targets.

Member and Customer Relationship Management

• Promote a strong member-centric and customer-focused culture.
• Monitor member/customer feedback and recommend improvements to service delivery.
• Support the resolution and escalation of member/customer complaints in accordance with established procedures.
• Drive initiatives that improve member engagement, satisfaction, loyalty, and retention.
• Ensure customer and member information is handled confidentially and in accordance with applicable data protection and privacy requirements.

Sales Team Leadership and Performance Management

• Develop, lead, coach, supervise, and motivate the Sales & Marketing team.
• Develop and monitor teamwork plans, sales activities, schedules, and performance deliverables.
• Lead field sales activities, member acquisition campaigns, activations, events, product launches, and digital sales initiatives.
• In collaboration with HR, establish and cascade clear KPIs, KPDs, and performance targets.
• Monitor individual and team performance and support appropriate performance improvement interventions where required.
• Participate in regular performance check-ins and periodic performance reviews.
• Identify skills gaps and, in collaboration with HR, recommend appropriate training, coaching, and development programmes.
• Foster a culture of accountability, ethical sales practices, teamwork, and high performance.

Budget Management

• Participate in the preparation and implementation of the Sales & Marketing budget.
• Ensure efficient utilization of approved resources.
• Monitor departmental expenditure against approved budgets and provide explanations for significant variances.
• Control sales and marketing costs and recommend cost-effective initiatives.
• Ensure expenditure complies with approved financial, procurement, and authorization procedures.

Documentation and Reporting

• Prepare regular Sales & Marketing performance reports for management.
• Monitor and report on key metrics including sales, revenue, member acquisition, product uptake, conversion, retention, and campaign performance.
• Review individual and team performance reports and make appropriate recommendations.
• Analyse market trends, member/customer insights, and competitive activities and provide actionable recommendations.
• Maintain accurate sales and marketing records, reports, and performance dashboards.

Compliance, Risk and Ethical Sales

• Ensure all sales and marketing activities comply with applicable laws, regulatory requirements, and Sacco policies and procedures.
• Promote ethical and transparent sales practices and ensure that members and prospective members receive accurate and non-misleading information.
• Protect member and customer information and maintain appropriate confidentiality.
•  Collaborate with Compliance, Risk, Finance, Credit, Operations, HR, and other relevant functions to manage business and operational risks.
• Identify and report sales, operational, compliance, and reputational risks and support appropriate mitigation measures.

General Responsibilities

• Build and maintain productive internal and external stakeholder relationships.
• Represent the Sacco professionally during business development activities, events, activations, and stakeholder engagements.
• Keep abreast of developments in the SACCO, financial services, sales, marketing, and digital business environment.
• Perform any other duties as may be assigned by the supervisor or management from time to time.

Qualifications & Experience

• Bachelor’s degree in Cooperative Management, Business Administration, Commerce, Marketing, Sales & Marketing, Banking and Finance, Entrepreneurship, or a related field from a recognized institution.
• A master’s degree in business administration (MBA), Marketing, Strategic Management, or a related field is an added advantage.
• Professional qualification or certification in Cooperative Management, Marketing, Sales, or Business Development is an added advantage.
• Must have at least five (5) years of progressive relevant experience in Savings and Credit Cooperative Organizations (SACCOs), including a minimum of two (2) years in a supervisory or managerial capacity.
• Proven experience in sales strategy, target achievement, sales team leadership, performance management, business development, and customer/member relationship management.
• Experience in digital marketing, social media marketing, lead generation, and digital sales channels is an added advantage.
• Knowledge of the Kenyan SACCO and financial services environment, including applicable regulatory and compliance requirements, is required.

Key Skills & Competencies

• Knowledge of SACCO operations, financial services, and relevant regulatory and compliance requirements.
• Strong technological proficiency with very strong social media presence
• Strong sales leadership and business development capabilities
• Proven ability to develop and execute sales and marketing strategies
• Strong commercial acumen and results orientation.
• Excellent leadership, people management, coaching, and team-building skills.
• Strong customer/member acquisition, retention, and relationship management skills.
• Strong analytical, reporting, presentation, and decision-making skills.
• Excellent communication, negotiation, influencing, and interpersonal skills.
• Strong digital marketing and digital sales capabilities.
• Proficiency in Microsoft Office and relevant CRM, digital sales, marketing, and reporting tools.
•  Strong planning, organization, coordination, and execution skills.
• Ability to work effectively under pressure and meet deadlines.

Personal Attributes

• High integrity, professionalism, and ethical conduct.
• Mature, confident, and articulate.
• Results-oriented, commercially minded, and accountable.
• Proactive, self-driven, and customer/member focused.
• High emotional intelligence and strong interpersonal skills.
• Adaptable and committed to continuous improvement.
• Collaborative and team oriented.
• Commitment to the Sacco’s values, objectives, and professional standards.

How to Apply

• Submit your application via recruitment@username.co.ke
• Deadline: Applications close on 15^th August 2026
• Shortlisting Process: Applications will be reviewed on a rolling basis.
• Recruitment Fee: Username Sacco does not charge any fee for job applications, interviews, or placements.
• Communication: Only shortlisted candidates will be contacted due to high application volumes.
• Disqualification: Any form of canvassing leads to automatic disqualification.
• Consent: By applying, candidates agree to allow background checks as necessary.
• Equal Opportunity: Username Sacco is an equal opportunity employer.

Requirements

Apply by email: recruitment@username.co.ke