# Sales Manager – Market Place & Affordable Housing Job HFCB

Canonical URL: https://primejobalerts.com/jobs/sales-manager-market-place-affordable-housing-job-hfcb

Company: HFCB

Category: Sales

Location: Kenya

Work type: Full-time

Work arrangement: On-site

Published: 2026-07-20

Expires: 2026-09-03

## Job Description

Sales & Marketing Jobs, HFCB Group Jobs. Looking for a sales job in Kenya? HFCB Group is hiring a Sales Manager – Market Place & Affordable Housing skilled in real estate sales, affordable housing solutions, strategic partnerships, and revenue growth.

About the Role

The Sales Manager – Market Place & Affordable Housing is accountable for the delivery of all sales targets across the affordable housing and marketplace portfolios within HFCB Properties Limited. The role holder leads two Team Leaders (Regional – Affordable Housing and Marketplace), two Outreach Officers (Agents/Branches/Partnerships and Activations), and, through them, a field force of up to twenty Property Advisors. The Sales Manager – Market Place & Affordable Housing translates the annual business plan into monthly activity targets, drives CRM discipline, manages the national activations programme, and builds the institutional and agency partnership network required to sustain a high-volume lead pipeline.

### Key Responsibilities

- Own and deliver the monthly and annual unit sales target (offer letters signed and TPS/sale agreements executed) across both the affordable housing and marketplace portfolios.

- Lead, coach, and performance-manage the two Team Leaders and two Outreach Officers; conduct weekly pipeline reviews and monthly one-to-one performance conversations.

- Design and implement the national sales and activations calendar in collaboration with the Outreach Officer – Activations and the marketing department.

- Build and maintain the national institutional and agency partnership network through the Outreach Officer – Agents/Branches/Partnerships, targeting SACCOs, employers, estate agents, and county referral networks.

- Oversee CRM data quality across all Property Advisors; escalate compliance issues immediately.

- Submit the weekly national sales pipeline report to the Head – Digital Property Business every end of week.

- Manage the recruitment, onboarding, and performance exit of Property Advisors in coordination with HR.

- Drive cross-group synergies by embedding HFC Bank accounts, mortgage pre-qualification, and HFCB Insurance cross-sell into all sales interactions.

- Ensure all KYC and AML requirements are met across the team’s client records.

- Represent HFCB Properties Limited at national housing events, government engagements, and developer forums.

- Monitor the marketplace portfolio and ensure each Marketplace Team Leader maintains a portfolio under active sales management valued at a minimum of Kes 1 billion.

- Ensure compliance with EARB regulations, HFCB Group Plc’s policies, and the code of conduct across all team activities.

- Prepare and present monthly sales performance reports to the Head – Digital Property Business.

- Embed a culture of accountability, data accuracy, and continuous improvement across the sales team.

Key Principal Outputs for this Role

- Monthly unit sales targets achieved across affordable housing and marketplace portfolios.

- Weekly national pipeline report submitted every Monday.

- National activations calendar published and executed monthly.

- Institutional and agency MOU targets met in line with national partnership goals.

- 100% CRM data quality maintained across the sales team.

- Documented coaching records and performance plans for all direct reports.

- High team productivity and morale reflected in NPS scores above 70%.

- Satisfactory audit rating maintained.

Qualifications

Key Academic Qualifications

- Bachelor’s Degree in Business, Sales, Real Estate, Marketing, or a related field.

- Membership or willingness to attain membership in the Estate Agents Registration Board (EARB).

- Proficient in CRM software and Microsoft Office Suite (Outlook, Word, PowerPoint, Excel).

- Mobile-first working style; comfortable with CRM apps, WhatsApp Business, and digital reporting tools.

- Valid driving licence.

Experience

- Minimum 8 years of experience in field sales or commercial roles, with at least 3 years in a sales management or team leadership position.

- Demonstrated track record of managing a multi-team field sales force to exceed collective targets.

- Experience in real estate, banking, insurance, FMCG, or other high-volume sales environments.

- Strong network of institutional partners (SACCOs, employers, estate agents) and county-level contacts.

- Experience in CRM system administration and pipeline management at a team or national level.

Competencies

- Commercial Leadership: drives team performance through clear target-setting, rigorous pipeline management, and consequence management.

- Strategic Planning: translates annual targets into weekly activity plans with measurable milestones.

- People Development: coaches, mentors, and builds capability in Team Leaders and Outreach Officers.

- Partnership Building: skilled at identifying, negotiating, and activating institutional sales channels.

- CRM Discipline: champions data accuracy and real-time reporting as non-negotiable standards.

- Communication: clear, confident communicator with internal leadership and external institutional partners.

- Results Orientation: persistent focus on conversion rates, pipeline velocity, and target attainment.

- Compliance Awareness: strong understanding of KYC, AML, and EARB regulatory requirements.

### How to Apply

Click here to apply

## Apply

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