# Paid Media Specialist Canonical URL: https://primejobalerts.com/jobs/paid-media-specialist-2 Company: Pikaboo | Timbuk2 Category: Sales Location: South Africa, Wynberg, Gauteng Work type: Full-time Work arrangement: On-site Published: 2026-09-30 Expires: 2026-10-30 ## Job Description Who are we: We are a global consumer technology brand with a growing presence in the South African market. We are looking for a hands-on Paid Media Specialist to help drive our digital growth, product launches, retail promotions and brand campaigns across the local market. Who are we looking for: We are looking for a commercially minded Paid Media Specialist with 3–4+ years’ hands-on experience across paid social and paid search. You will have strong platform knowledge, agency management experience and the ability to challenge and optimise paid media strategies based on performance data. The ideal candidate will have experience in a global or multinational environment, ideally within FMCG, consumer electronics, appliances or another fast-paced, retail-driven category. You will be confident working with agencies, senior stakeholders, creative teams and retail partners. What will you do: Manage the day-to-day relationship with the paid media agency, ensuring campaigns are delivered on time, within budget and to the required standardBrief and challenge the agency on campaign strategy, targeting, budgets and performanceOversee paid social and paid search campaigns across Meta, TikTok and Google AdsReview campaign setup, ad trafficking, tagging, tracking and QA to ensure accurate executionMonitor campaign performance against KPIs, ROAS and CPA targets and identify opportunities for optimisationAnalyse agency reporting and translate data into clear recommendations for senior stakeholdersManage paid media budgets and make data-driven recommendations on channel and campaign allocationManage retailer media activity and performance where requiredBrief, review and optimise creative for paid media, using performance insights to improve resultsAdapt and localise global creative assets for the South African marketWork closely with marketing, sales, creative, regional and global teams on product launches, promotions and seasonal campaignsStay up to date with digital, platform and South African market trendsPresent campaign performance, insights and recommendations to senior stakeholdersChampion a test-and-learn approach across media and creativeWhat will you need: 3–4+ years’ experience in paid media, digital marketing or a similar roleGenuine hands-on experience with Meta ads manager and Google ads; TikTok experience is advantageousStrong understanding of paid social, paid search, campaign setup, ad trafficking, tagging, tracking and QAExperience managing or working closely with paid media agenciesExperience within a global/multinational organisation and/or FMCG, consumer electronics, appliances or retail-driven environmentExperience working with South African retailers or local media agenciesWorking knowledge of GA4, UTMs, pixels and conversion trackingFamiliarity with ad servers/verification platforms such as campaign manager 360, Double Verify, Moat or IAS is advantageousStrong Excel/Google Sheets skills and the ability to interrogate and analyse performance dataGoogle Ads and/or Meta blueprint certifications are advantageousStrong creative briefing and content optimisation skillsExcellent stakeholder and agency management skillsConfident presenting performance insights and recommendations to senior stakeholdersStrong communication skills with the ability to translate complex media data into clear business recommendationsAbility to work autonomously and thrive in a fast-paced, newly established local marketA degree in marketing, business or a related field is advantageous ## Requirements Communication, Excel, Google, Stakeholder Management, Google Ads, R, Performance Analysis ## Apply Use the canonical Prime Job Alerts page for full application instructions and source verification.