Paid Media - Performance Marketing

Job description

Reach Digital is looking for a talented and performance-driven Paid Media Specialist to join our team.  We are looking for someone who understands that paid media is more than simply setting up campaigns. You should be comfortable developing strategies, building and optimising campaigns, analysing performance, identifying opportunities, and turning data into actionable recommendations.  The ideal candidate will have strong hands-on experience across Meta, Google, TikTok, LinkedIn, Pinterest and Microsoft Ads, with a particular strength in social media advertising and performance marketing.  We are ideally looking for a Mid-Level specialist, although a strong junior candidate with the right experience, attitude and technical foundation will be considered.  As a paid media specialist, you will be responsible for managing paid media campaigns across multiple platforms and clients.  You will work closely with the wider digital marketing team to develop and execute campaigns that drive measurable business results, including sales, leads, website traffic, engagement, and brand awareness.  The role requires someone who is both strategic and hands-on. You should be comfortable working independently on campaigns while also collaborating with account managers, creative teams, SEO specialists, developers, and clients. Paid Media Strategy:  Develop and implement paid media strategies aligned with client objectives and budgets. Determine the appropriate platforms, audiences, campaign objectives and budgets for each campaign. Develop full-funnel paid media strategies across awareness, consideration and conversion. Identify opportunities to scale successful campaigns while maintaining efficiency. Stay up to date with platform developments, new features, targeting capabilities and industry trends. Campaign management: Plan, build, launch and optimise campaigns across:  Meta ads – Facebook and Instagram Google ads TikTok ads LinkedIn ads Pinterest ads Microsoft ads 

Requirements

Campaign experience should ideally include: Lead generation E-commerce Website conversions Sales Traffic Awareness Retargeting Prospecting Remarketing Advantage+ / automated campaign types Performance max Search campaigns Shopping campaigns Optimisation and performance Monitor campaign performance on a daily and weekly basis. Analyse key performance indicators including: ROAS CPA / cost per acquisition CPL / cost per lead CPC CPM CTR Conversion rate Revenue Purchase volume Reach and frequency Make data-driven optimisation decisions. Manage budgets and pacing across multiple accounts. Conduct A/B testing across audiences, creative, messaging, placements and campaign structures. Identify underperforming campaigns and implement corrective strategies. Identify high-performing campaigns and develop scaling strategies. Analytics and reporting The successful candidate should be comfortable working with marketing data and translating it into meaningful insights. Experience with: Google analytics 4 (GA4) Google data studio / looker studio Supermetrics Google tag manager Meta pixel Meta conversions API (CAPI) Conversion tracking UTM tracking Attribution and reporting Platform analytics You should be able to look beyond surface-level metrics and answer questions such as: "Why did performance change?" "What's driving the increase in CPA?" "Which audience is actually generating revenue?" "Where should we put the next R50,000 of budget?" The ability to turn data into clear recommendations and actions is essential. E-commerce experience: Experience working with Shopify is highly advantageous. The candidate should ideally understand: Shopify stores and product catalogues Shopify conversion tracking Meta commerce manager Product feeds Google merchant center Google Shopping Dynamic/product advertising E-commerce conversion funnels Revenue and purchase tracking Experience with other e-commerce platforms will also be beneficial. Qualifications and certifications Required / highly preferred Google certifications Google ads search certification Google ads display certification Google ads measurement certification Google ads video certification Google Analytics certification Meta: Meta Blueprint certification(s) Additional platform certifications are advantageous, including: TikTok academy LinkedIn marketing labs Microsoft advertising certification Pinterest academy Technical skills: The ideal candidate will have experience with: Meta ads manager Google ads TikTok ads manager LinkedIn campaign manager Pinterest ads Microsoft advertising Google analytics 4 Google tag manager Looker studio / data studio Supermetrics Google merchant center Shopify Meta business manager Meta pixel and conversions API Conversion tracking Excel / Google sheets Strong spreadsheet skills, including the ability to work with formulas, pivot tables, and large datasets, would be an advantage. We're looking for someone who is: Analytical You enjoy working with data and can identify the story behind the numbers. Curious: Digital advertising changes constantly. You should genuinely enjoy learning about new platforms, features, strategies, and technologies. Commercially minded: You understand that clicks and impressions aren't the end goal. You understand how paid media contributes to leads, sales, revenue and business growth. Proactive: We want someone who doesn't simply report problems. You should be able to identify an issue, investigate it, and propose a solution. Detail-oriented: Small errors in tracking, budgets, targeting, or campaign setup can have significant consequences. Attention to detail is essential. Creative: Paid media isn't purely analytical. You should understand creative performance and be able to provide meaningful input into ad concepts, messaging, hooks, and formats. Comfortable with multiple clients: Agency experience is highly advantageous. You should be able to manage multiple accounts, budgets, industries, and priorities simultaneously. A strong communicator: You should be able to explain complex paid media concepts in a simple way to clients and internal teams. Experience Minimum requirements: 2+ years of hands-on paid media experience preferred. Strong experience with Meta ads. Strong experience with Google ads. Practical experience managing paid campaigns from setup through to optimisation, and reporting. Experience working with performance metrics and marketing analytics. Experience managing campaign budgets. Google certifications. Meta Blueprint certification. Advantageous: 3+ years of paid media experience. Agency experience. Experience managing multiple clients simultaneously. E-commerce experience. Shopify experience. Experience managing significant monthly advertising budgets. Experience with lead generation and e-commerce campaigns. Experience with tracking implementation and troubleshooting. Experience with Meta CAPI. Experience with Google merchant center.. Apply by email: will@reachdigital.co.za