# Marketing Officer-Mental Wellness Services Job Oasis Healthcare Nairobi, Kenya

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Company: Oasis Healthcare Nairobi, Kenya

Category: Marketing & Communications

Location: Kenya

Work type: Full-time

Work arrangement: On-site

Published: 2026-08-11

Expires: 2026-09-25

## Job Description

Overall Responsibility

- To develop and execute targeted marketing strategies that increase awareness, referrals, and utilization of the Group\’s Mental Wellness Services, strengthen the service lines market position; and support sustainable growth through effective campaigns, partnerships, outreach, and stakeholder engagement.

### Key Responsibilities

- Develop and implement marketing strategies and plans for mental wellness services across the group.

- Develop and execute targeted marketing campaigns to increase awareness, referrals, and utilization of mental health and wellness services.

- Coordinate the positioning, branding, and promotion of mental wellness services across group facilities and target markets.

- Identify and develop strategic partnerships with corporates, schools, institutions, insurers, community organizations, healthcare providers, and other relevant stakeholders to expand access and generate referrals.

- Coordinate outreach, awareness, and community engagement initiatives that promote mental health and related services.

- Develop and manage digital marketing, social media, content, and other communication initiatives to enhance visibility and engagement with the service line.

- Conduct market research and monitor customer needs, industry trends, competitor activities, and emerging opportunities to inform marketing strategies.

- Work closely with clinical and operational teams to develop service propositions, marketing materials, and campaigns that accurately communicate available services and their value.

- Identify opportunities for market expansion, new referral channels, service uptake, and growth of mental wellness services.

- Monitor marketing performance, referral trends, campaign effectiveness, and service utilization, and prepare periodic reports and recommendations for management.

- Coordinate participation in relevant events, forums, professional engagements, and other platforms that enhance visibility and market positioning of the service line.

- Ensure all marketing activities are aligned with group brand standards, approved communication guidelines, and applicable professional and regulatory requirements.

Job Requirements 

- Bachelors degree in Marketing, Communications, Business Administration or a related field.

- At least 3 years relevant experience in marketing, preferably within healthcare, mental health, rehabilitation, or another service-oriented environment.

- Demonstrable experience in developing and executing marketing campaigns and growth initiatives.

- Experience in digital marketing, stakeholder engagement, partnerships, and business development will be an added advantage.

- Willingness and ability to travel frequently across group facilities and other locations as required.

### How to Apply

Interested and qualified candidates should forward their CV to: hr@oasishealthcaregroup.com using the position as subject of email.

## Requirements

Apply by email: hr@oasishealthcaregroup.com

## Apply

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