# Marketing Manager Job Twyford Tile Canonical URL: https://primejobalerts.com/jobs/marketing-manager-job-twyford-tile Company: Twyford Tile Category: Marketing & Communications Location: Kenya Work type: Full-time Work arrangement: On-site Published: 2026-10-28 Expires: 2026-12-12 ## Job Description Sales & Marketing Jobs, Twyford Tile Jobs. Marketing Manager leads marketing strategy, requires a Marketing/Business degree from a top 5 university, and 5+ years marketing leadership experience (building materials, FMCG, or telecom preferred). Full-time role in Nairobi. Role Purpose - The Marketing Manager will be responsible for developing and implementing strategic marketing plans to strengthen the brand presence,drive market penetration, and support sales growth. The role requires a dynamic leader with a deep understanding of integrated marketing, brand positioning, and product launch strategies within high-volume, competitive industries. ### Key Responsibilities Strategic Planning & Budget Management - Develop and oversee the annual marketing plan,aligning strategies with corporate objectives and regional market trends. - Prepare, manage, and optimize the marketing budget,ensuring maximum ROI. - Implement cost-control measures and evaluate campaign effectiveness through KPIs and analytics. Brand Development & Promotion - Design and execute comprehensive brand-building campaigns to strengthen market positioning. - Ensure consistent brand messaging and visual identity across all channels and touchpoints. - Build and implement an effective brand promotion system for both retail and wholesale channels. Product Launch & Promotion Strategies - Plan and execute end-to-end new product introduction campaigns, from concept to launch. - Collaborate with R&D and sales teams to position new products competitively in the market. - Develop go-to-market strategies, pricing models, and promotional offers to drive adoption. Retail & Store Development - Oversee the conceptualization, design, and branding of specialty stores, showrooms, and dealer outlets. - Plan offline promotional activities, in-store activations, and trade fairs to drive foot traffic and sales. - Ensure uniformity in visual merchandising, product displays, and customer experience across all outlets. Digital & Social Media Management - Manage and grow the company’s online presence across websites, social media platforms, and e-commerce channels. - Develop engaging content strategies to increase brand visibility and customer engagement. - Monitor digital marketing performance and optimize campaigns for better reach and conversions. Leadership & Team Development - Lead, mentor, and inspire a professional marketing team to achieve business goals. - Oversee marketing training programs to enhance staff knowledge and execution skills. - Foster a culture of creativity, innovation, and accountability within the marketing department. Marketing Operations & Inventory Control - Oversee the creation, procurement, and distribution of marketing materials, samples, and promotional items. - Maintain accurate inventory records and ensure timely replenishment of materials. Market Research & Competitor Analysis - Establish and maintain a comprehensive market intelligence system to track consumer trends, competitor activities, and emerging opportunities. - Provide actionable insights to guide product development, pricing, and promotional strategies. Qualifications & Requirements ### Education & Age Requirements - Bachelor’s degree in Marketing, Business Administration, or a related field from one of the top five universities(marketing major preferred). - MBA or relevant professional certifications in marketing will be an added advantage. ### Experience - Minimum 5 years of proven leadership experience in marketing management, preferably in ceramic tiles, sanitary ware, paint, furniture, building materials, FMCG, or telecommunications industries. - Demonstrated experience in companies with annual sales exceeding USD 100 million. - Track record of launching and growing new products, brands, or store concepts to national or regional recognition. - Experience in managing multi-region advertising campaigns and store development projects. ### Skills & Competencies - Strong understanding of marketing theory, tools, and promotional methods. - Exceptional project management skills with the ability to deliver under tight deadlines. - Data-driven decision-making and strong analytical abilities. - Excellent communication, negotiation, and stakeholder management skills. - High achievement orientation with a results-driven mindset. ### Preferred Industry Backgrounds - Ceramic tiles and sanitary ware manufacturing. - Paint and coatings, furniture, building materials, FMCG, or telecommunications. ### How to Apply If you meet the above requirements, send your application letter (quoting your expected salary) and updated curriculum vitae (CV) to:hr03@twyfordtile.com Email Subject Line: “Marketing manager” Note: Only shortlisted candidates will be contacted for interviews ## Requirements Apply by email: hr03@twyfordtile.com ## Apply Use the canonical Prime Job Alerts page for full application instructions and source verification.