# Marketing Manager Job Norda Industries, Nairobi, Kenya Canonical URL: https://primejobalerts.com/jobs/marketing-manager-job-norda-industries-nairobi-kenya Company: Norda Industries, Nairobi, Kenya Category: Marketing & Communications Location: Kenya Work type: Full-time Work arrangement: On-site Published: 2026-07-29 Expires: 2026-09-12 ## Job Description ### Key Responsibilities - Develop and execute annual marketing and brand plans linked to clear revenue, margin and brand objectives. - Strengthen the positioning, identity and growth strategy of Norda’s portfolio across general trade, modern trade and emerging channels. - Use sales records, market assessments and consumer evidence to recommend pack-price architecture, pricing and promotional choices. - Lead product and brand launches from approved concept through go-to-market and post-launch review. - Build a practical consumer and market-insight rhythm using sales data, store visits, consumer conversations, research, social listening and competitor tracking. - Plan integrated campaigns across in-store activation, sampling, partnerships, PR, digital, social, influencers and selected media. - Own the marketing budget, agency commitments and performance reporting; redirect spending when activity is not working. - Set clear standards for briefs, artwork, packaging, campaigns, calendars, approvals and launch governance. - Lead and develop junior marketing staff and external partners, creating stronger accountability and execution discipline. - Represent Norda at relevant consumer, trade, partner and industry forums. ### Qualifications and Experience -  A Bachelor’s degree in Marketing, Business, Commerce, Communications or a related field. - At least 6 years of progressive marketing experience, including real ownership of brands, trade marketing, budgets and launches. - FMCG experience in Kenya or East Africa, with a strong understanding of local consumers and routes to market. - Demonstrated ability to translate consumer and market insights into successful brand strategies and measurable commercial outcomes. - Strong commercial and numerical judgement, including budgets, margins, pricing logic, campaign measurement and business cases. - Experience leading agencies, suppliers and junior team members while raising standards and accountability. - Excellent written and verbal communication skills; English, Kiswahili and strong Kenyan cultural fluency are valuable. - Comfort with spreadsheets, presentations, digital analytics, research tools and responsible use of AI to improve marketing productivity. ### What Success Looks Like - Priority brands grow profitably and have clear, differentiated plans. - Launches are genuinely ready, arrive on time and achieve agreed trial, distribution, repeat and financial outcomes. - Marketing investment has defined objectives and measurable returns. - Consumer and market insight changes decisions rather than merely producing reports. - The marketing team and agencies deliver higher-quality work with less chasing and fewer avoidable delays. ### You will thrive here if you are - Commercial: you connect marketing activity to revenue, margin and long-term brand value. - Growth- Oriented: you make choices and move work forward without waiting to be chased. - Consumer-led: you stay close to what people actually want, buy and experience. - Creatively discerning: you recognize distinctive ideas and protect execution quality. - Analytically disciplined: you test assumptions and use evidence without hiding behind data. - Collaborative but accountable: you align people, challenge constructively and close loops. ### How to Apply Interested and qualified candidates to send their CVs to jobs@norda.biz by 15th August 2026, quoting “Marketing Manager – Norda” as the email subject. ## Requirements Apply by email: jobs@norda.biz ## Apply Use the canonical Prime Job Alerts page for full application instructions and source verification.