# Instore Excellence Manager – Trade Marketing Job Beiersdorf Canonical URL: https://primejobalerts.com/jobs/instore-excellence-manager-trade-marketing-job-beiersdorf Company: Beiersdorf Category: Marketing & Communications Location: Kenya Work type: Full-time Work arrangement: On-site Published: 2026-10-07 Expires: 2026-11-21 ## Job Description Sales Jobs, Beiersdorf Jobs. Instore Excellence Manager – Trade Marketing owning the Perfect Store and retail execution strategy and managing POSM deployment and field force performance, requiring 3-5 years hands-on experience in trade marketing or in-store execution managing POS materials and retail execution programmes, in an FMCG environment, on-site role. ### Key Responsibilities In-Strore Execution Excellence – - Owns and continuously evolves the Perfect Store and Retail Execution strategy across all channels and customers. - Works with category to define, deploys, and governs execution standards covering availability, visibility, shelving, merchandising, planogram compliance, secondary placements, and POSM execution. - Translates commercial priorities into clear execution guidelines for field teams and external agencies to ensure consistent market execution. - Leads execution governance through scorecards, compliance tracking, retail audits, and corrective action plans. POSM and Retail Assessment Management - Develops and deploys annual POSM and visibility asset strategies aligned with brand priorities and customer plans. - Oversees POSM investment effectiveness, utilization, compliance, and return on investment across all channels. - Partners with Procurement and external suppliers to improve POSM quality, innovation, cost efficiency, and deployment effectiveness. - Establishes governance processes for asset tracking, maintenance, compliance, and replacement. - Monitors the effectiveness of visibility assets and identifies opportunities to improve shopper impact and brand presence. - Ensures optimal deployment of POSM investments to maximize visibility, conversion, and market share growth. Field Force & Agency Performance Management - Owns governance and performance management of third-party merchandising agencies and retail execution partners. - Develops field execution scorecards, KPIs, and productivity measures to drive superior execution standards. - Leads agency business reviews, performance evaluations, capability development, and service-level compliance. - Establishes coaching routines, field excellence programs, and execution capability-building initiatives. - Drives continuous improvement in field force effectiveness, productivity, and retail execution performance. Excution Performance Management & Analytics - Owns all retail execution KPIs, including Perfect Store metrics, Trax, audit scores, visibility measures, and field productivity indicators. - Develops and maintains execution dashboards and scorecards that provide visibility to Sales Leadership and key stakeholders. - Tracks execution performance across customers, channels, territories, and agencies against defined targets. - Conducts root cause analysis to identify execution gaps, risks, and improvement opportunities. - Provides fact-based recommendations and action plans to improve retail execution effectiveness and commercial outcomes. Campaign & NPD Instore Execution – - Leads point-of-sale execution for all commercial campaigns, shopper activations, and promotional initiatives. - Ensures flawless execution of innovation launches, seasonal activities. - Evaluates campaign and launch performance, identifying opportunities for continuous improvement. - Ensures NPD launches achieve agreed distribution, visibility, merchandising, and execution standards. Business Planning and Commercial Alignment - Leads point-of-sale execution for all commercial campaigns, shopper activations, and promotional initiatives. - Ensures flawless execution of innovation launches, seasonal activities, and category-building programs in trade. - Collaborates with Marketing and Category teams to convert campaign objectives into actionable execution plans. - Monitors campaign compliance, availability, visibility, and activation effectiveness across customers and channels. Your Profile Experience - Experience in Trade Marketing, Sales Operations, Shopper Marketing, Customer Marketing, or In-store Execution. - 3-5 years of hands-on experience managing POS materials, merchandising assets, visibility campaigns, and retail execution programs across multiple channels. - Proven experience in planning, forecasting, procurement, warehousing, distribution, and tracking of POS materials. - Strong track record of delivering large-scale market activations and ensuring timely deployment of point-of-sale materials across key customers and outlets. - Experience working within an FMCG or consumer goods environment with a deep understanding of route-to-market and retail dynamics. - Knowledge of POS asset governance, budget management, inventory control, and asset utilization tracking. - Understanding of commercial drivers, customer requirements, shopper behavior, and execution metrics that influence brand visibility and sales performance. Skills - Strong planning and execution capabilities, ensuring seamless end-to-end management of POS materials from development and procurement through distribution and in-store deployment. - Excellent project management skills, with the ability to coordinate multiple campaigns, timelines, suppliers, and field teams while maintaining quality and budget compliance. - Strong analytical mindset, using execution data and field insights to optimize POS material allocation, improve visibility, and maximize return on trade investments. - Effective stakeholder management and collaboration skills, building strong partnerships across Sales, Marketing, Procurement, Supply Chain, Finance, and external agencies. - High attention to detail and operational discipline, ensuring POS materials are produced, tracked, and implemented accurately across all channels and outlets. - Results-oriented with a proactive “can-do” attitude, demonstrating accountability, resilience, and agility in a fast-paced commercial environment. - Strong problem-solving capabilities, identifying execution gaps and implementing corrective actions to ensure superior in-store visibility and compliance. - Good understanding of retail execution principles, shopper marketing fundamentals, and outlet segmentation to drive impactful point-of-sale activation. ### How to Apply Click Here to Apply ## Apply Use the canonical Prime Job Alerts page for full application instructions and source verification.