Head of Sales & Marketing Job St. Elizabeth Specialist Hospital Busia, Kenya
St. Elizabeth Specialist Hospital Busia, Kenya
Job description
About the role
We are seeking a dynamic, commercially driven and results-oriented Head of Sales & Marketing to lead our hospital’s business growth strategy, enhance brand visibility and strengthen strategic partnerships for increased patient volumes and revenue growth.
Key Responsibilities
- Develop and implement the hospital’s sales and marketing strategy aligned with organizational goals.
- Drive patient acquisition and revenue growth through innovative marketing campaigns and business initiatives.
- Build and maintain strategic partnerships with corporates, insurance providers, government agencies, NGOs, SACCOs and other key stakeholders.
- Lead, mentor and manage the Sales & Marketing team to achieve departmental targets.
- Identify new business opportunities and develop sustainable revenue streams.
- Strengthen the hospital’s brand visibility through digital marketing, media engagements and community outreach.
- Monitor market trends, competitor activities and customer feedback to inform strategy.
- Develop and manage departmental budgets for optimal return on marketing investments.
- Prepare periodic sales and marketing reports for management.
- Collaborate with clinical and operational teams to enhance patient experience and service delivery.
- Ensure compliance with healthcare marketing ethics and regulatory requirements.
MINIMUM QUALIFICATIONS & EXPERIENCE
- Bachelor’s Degree in Marketing, Business Administration, Sales, Healthcare Management or a related field.
- Master’s Degree in Business Administration (MBA) or a related discipline is an added advantage.
- Professional qualification in Marketing (CIM, MSK or equivalent) will be an added advantage.
- Minimum of 7 years’ progressive experience in sales, marketing or business development, with at least 3 years in a senior leadership position.
- Experience in the healthcare sector will be a distinct advantage.
- Proven track record of achieving revenue growth and business development targets.
KEY COMPETENCIES
- Strategic leadership and business acumen
- Strong negotiation and relationship management
- Excellent communication and presentation skills
- Digital marketing and brand management expertise
- Analytical and problem-solving skills
- Financial and budget management
- Customer-centric mindset
- Ability to work under pressure and deliver results
- High integrity, professionalism and accountability
- Strong people management skills
WHY JOIN ST. ELIZABETH?
- Be part of a growing, patient-centered, specialist hospital.
- Work with a passionate and professional team.
- Opportunity to make a real impact in healthcare.
HOW TO APPLY
Send your application (CV, Cover Letter and relevant certificates) to
📧 career@stelizabethspecialisthospital.org
📧 Cc: riselinkhrconsultancy@gmail.com