# Head of Retail Job M-Paya Canonical URL: https://primejobalerts.com/jobs/head-of-retail-job-m-paya Company: M-Paya Category: Retail & Consumer Products Location: Kenya Work type: Full-time Work arrangement: On-site Published: 2026-09-30 Expires: 2026-11-14 ## Job Description Sales & Marketing Jobs, M-Paya Jobs. Head of Retail leads retail channel strategy, manages merchant partnerships, and drives revenue growth, requires a Business or Commercial Degree and 8+ years retail management experience. The Role - The Head of Retail builds, grows and manages M-PAYA’s retail channel across Kenya, ensuring our products are available, visible and actively sold through the right retail outlets, distributors, dealers and channel partners. - This is a hands-on commercial leadership role that owns the retail growth agenda: from identifying new markets and recruiting channel partners to improving outlet productivity, merchandising, sales conversion and customer experience. ### Responsibilities Retail Channel Strategy - Develop and execute the retail channel strategy in line with overall business growth objectives. - Define the retail footprint, channel mix and route-to-market model. - Identify expansion opportunities into new territories, towns and retail clusters. - Develop plans to increase retail sales, market penetration and outlet productivity. Retail Network Expansion - Identify, recruit, onboard and manage dealers, retailers and other channel partners. - Build a scalable retail network across priority markets. - Develop territory plans and ensure adequate market coverage. - Set clear partner expectations, targets and performance standards. Sales and Commercial Performance - Own retail channel revenue, volume and growth targets. - Drive sell-in, sell-through and sell-out performance across the retail network. - Monitor sales performance by territory, outlet, distributor and product. - Develop corrective actions for underperforming territories and partners. - Use sales data and market intelligence to identify growth opportunities. Retail Execution and Merchandising - Ensure M-PAYA products are properly positioned, displayed and promoted at retail outlets. - Drive merchandising, POSM deployment, product visibility and brand compliance. - Develop and execute retail promotions and trade activation initiatives. - Work with Marketing to translate campaigns into effective retail execution. Partner Management - Build strong commercial relationships with distributors, dealers and retailers. - Develop partner incentive and performance programs. - Support partner capability development through product, sales and customer-service training. - Resolve channel issues and ensure strong partner engagement and retention. Team Leadership - Build and lead a high-performing retail sales team. - Set clear individual and team targets, KPIs and territory plans. - Conduct regular performance reviews and coaching. - Drive a culture of accountability, field execution and continuous improvement. Market Intelligence - Maintain a strong understanding of retail market dynamics, competitor activity, pricing and customer behaviour. - Conduct market mapping to identify new retail opportunities. - Provide management with actionable insights on market trends, competitor movements and channel performance. Stock and Operational Coordination - Work with Operations and Finance to ensure product availability across the retail network. - Monitor stock movement and availability at distributor and retail level. - Minimise stock-outs, excess inventory and channel inefficiencies. Education - Bachelor’s degree in Business, Marketing, Sales or a related field. A postgraduate qualification is an added advantage. Experience - 8+ years of experience in retail sales, channel management, distribution, route-to-market or related commercial roles. - Proven experience building or managing a retail or distribution network. - Experience managing sales teams and field-based commercial teams. - Experience with merchandising, trade marketing and retail execution. Sector experience (an advantage) - Consumer electronics, electrical products, energy products, solar and renewable energy, or building materials. Skills and competencies - Commercial leadership: a retail builder who grows sales through channel development and market expansion. - Strong understanding of distributor, dealer and retailer management. - Territory planning, market mapping and outlet productivity. - Strong commercial negotiation and relationship-management skills. - Data-driven decision making, using sales data and market intelligence. - Team leadership, coaching and a focus on accountability and field execution. How Your Success Will Be Measured - Retail revenue and sales growth - Number and productivity of active retail outlets - New distributor, dealer and retailer acquisition - Retail market and territory expansion - Sell-through and sell-out performance - Outlet activation and productivity - Retail brand visibility and compliance - Partner performance and retention - Sales team productivity - Customer acquisition and repeat business Who you will work with - Internally: the Chief Commercial Officer (your line manager), Marketing, Operations, Finance and the retail sales team. - Externally: distributors, dealers, retailers and other channel partners. ### How to Apply Interested candidates should submit their CV and application to recruit@m-paya.co.ke with the subject “Head of Retail” by 10 October 2026. ## Requirements Apply by email: recruit@m-paya.co.ke ## Apply Use the canonical Prime Job Alerts page for full application instructions and source verification.