# Head of Market Research

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Company: BURN

Category: Sales

Location: Kenya, Nairobi

Work type: Full-time

Work arrangement: On-site

Published: 2026-07-24

Expires: 2026-07-31

## Job Description

Candidate Profile

Required

- 8+ years’ experience in market research, consumer insights, or applied social research, including 3+ years leading a research team.

- Deep command of quantitative and qualitative methods: survey design and sampling, focus group moderation, in-home and ethnographic research, and statistical analysis.

- Proven track record managing multi-country field operations in African or comparable emerging markets, including management of third-party research agencies.

- Strong analytical toolkit — advanced Excel plus at least one of SPSS, Stata, R, or Python — and hands-on experience with digital data collection platforms (e.g., SurveyCTO, KoboToolbox/ODK).

- Exceptional written and verbal communication, with the ability to turn complex data into clear, decision-ready recommendations for senior leadership.

- Bachelor’s degree in statistics, economics, social sciences, marketing, or a related field.

- Willingness to travel regularly across BURN’s markets.
Desirable

- Experience researching clean cookstoves, household energy, PAYGO/asset finance, or last-mile distribution.

- Experience combining primary research with behavioural or product data (IoT telemetry, app analytics, transaction data).

Responsibilities

Research strategy and methodology

- Own BURN’s research agenda: work with stakeholders to identify what the organization needs to learn, prioritize studies collaboratively against upcoming product and commercial decisions, and advise on the most cost- and time-efficient methodologies, techniques, and approaches for each question.

- Take leadership of the entire research process end to end — needs assessment, study design, sampling, data acquisition, analysis, and reporting — to consistent quality standards across markets.
Field execution

- Spearhead the preparation and execution of field activities, including focus groups, household surveys, in-person interviews, home visits, usability sessions, and remote or phone-based surveys across BURN’s operating markets.

- Build and quality-control field research capacity — in-house enumerator teams and third-party agencies — with rigorous training, supervision, and research ethics standards.
Insight and decision support

- Produce reports and briefings that clearly and compellingly summarize results, draw out insights, and drive data-driven decisions — insight delivery, not just data delivery.

- Triangulate primary research with BURN’s connected-product data (cooking telemetry, app engagement, PAYGO repayment behavior) to build a complete picture of the customer.

- Lead evaluations of completed projects and studies, and feed lessons on best practice back to management and the research team to sharpen future project execution.
Stakeholder partnership

- Serve as the voice of the customer for internal client departments — new product development, commercial, expansion, and carbon — playing a leading role in relaying user feedback and embedding research in their decisions.

- Work closely with country teams to localize research design to each market’s context, language, and channels.
Team leadership

- Provide thought leadership in addressing emerging challenges, developing the team’s skills, and continuously improving the quality and impact of the department’s output.

- Provide strategic input and direction on restructuring and building up the team over the first six months to achieve the organization’s planned goals.

- Perform any other duties reasonably assigned by the manager.

## Requirements

Education: Bachelor's degree
Experience: 7 years
Languages: English

## Apply

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