Head of Agency

Job description

Head of Agency – Honeyguide (Internal Agency for Group Companies |Badger SA | Dotsure) Location: George |Onsite | Non-negotiable Type: Permanent Reporting to: Chief Commercial Officer About the role: We’re looking for a commercially astute and strategically driven Head of Agency to lead Honeyguide, our internal marketing agency, as a high-performing, scalable business unit.This is a senior leadership role responsible for shaping and running Honeyguide as a commercially disciplined agency, delivering measurable impact across multiple brands within the group. You will own the agency’s P&L, operating model, client relationships, and growth strategy, ensuring marketing drives tangible business outcomes.If you thrive at the intersection of commercial leadership, marketing excellence, and operational scale, this role offers the opportunity to build a future-ready agency that directly influences revenue growth and brand performance.Key responsibilities Agency leadership and commercial ownership Lead Honeyguide as a standalone business unit with full P and L accountability, including budgeting, cost management, and financial performanceDesign and implement a scalable agency operating model (services, pricing, SLAs, workflows, and resourcing)Drive efficiency, utilisation, and margin improvementPosition Honeyguide as a trusted, high-value partner to internal stakeholdersGrowth strategy and value creation: Develop and execute a growth strategy aligned to group commercial prioritiesIdentify opportunities to scale services across brands and reduce duplicationPartner with executive leadership to ensure marketing contributes to revenue growth and customer valueContinuously evolve the agency’s offering in line with market trends and business needs

Requirements

Client (Brand) performance and stakeholder management: Own performance and satisfaction across all brands serviced by HoneyguideImplement clear engagement models, feedback loops, and service standardsEnsure marketing drives measurable outcomes across brand health, acquisition, retention, and CXAct as a senior escalation point, building strong stakeholder relationshipsMarketing and creative excellence: Ensure delivery of high-quality, insight-led, commercially effective marketingSet standards for creative excellence, brand consistency, and integrated campaignsGuide senior marketing leaders in translating strategy into impactful executionBalance strategic oversight with empowered delivery teamsDigital, data and AI enablement: Integrate data, automation, and AI into agency operations and outputsBuild capabilities for measurement, attribution, and performance optimisationEnable real-time insights and predictive decision-makingAlign technology investments with commercial outcomes and efficiency gainsCapability building and culture: Build and lead a high-performing leadership teamDefine structures, roles, and career pathways to support scaleFoster a culture of accountability, creativity, and continuous improvementAttract, develop, and retain top marketing and agency talentGovernance and operational excellence: Establish robust processes, reporting frameworks, and performance dashboardsEnsure compliance with data governance, brand standards, and regulationsImplement best practices in agency operations and delivery managementMeasures of success: A financially sound, scalable agency with clear P and L performanceHigh stakeholder satisfaction across all serviced brandsDemonstrable impact of marketing on revenue, acquisition, and retentionImproved efficiency, utilisation, and cost-to-output ratiosStrong adoption of digital, data, and AI capabilitiesA future-ready, high-performing team with strong leadership depthEnhanced brand positioning and market impact across the portfolioSkills, experience and qualifications Minimum Requirements: Bachelor’s degree in business, marketing, commerce, or related fieldExtensive senior leadership experience within a marketing agency or agency-style environment (internal or external)Proven track record with P and L ownership and commercial accountabilityExperience building or scaling teams, operating models, and structures in complex organisationsStrong background in data-driven marketing, digital channels, and performance marketingDemonstrated ability to work cross-functionally with commercial, product, technology, and data teamsAdvantageous: Postgraduate qualificationExperience leading transformation or building internal agenciesWhat we’re looking for: A commercially driven leader who understands how to run marketing as a businessA strategic thinker who can translate vision into scalable executionA leader who balances creativity with performance and accountabilitySomeone who thrives in a fast-paced, multi-brand environmentA builder of teams, systems, and sustainable growthWhy join us? Shape and lead a next-generation internal agency Work at the forefront of data, digital, and AI-enabled marketing Influence group-wide commercial and brand strategy and build a high-impact function with measurable business outcomes