# Growth Marketing Lead Job AMI

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Company: AMI

Category: Marketing & Communications

Location: Kenya

Work type: Full-time

Work arrangement: On-site

Published: 2026-10-26

Expires: 2026-12-10

## Job Description

Sales & Marketing Jobs, African Management Institute Jobs. Growth Marketing Lead drives B2B growth marketing and demand generation, requires 7+ years B2B/enterprise marketing experience and a relevant degree (Master’s preferred). Full-time role in Nairobi.

Job Description

We are seeking a highly skilled Lead, Growth Marketing Lead (B2B Demand Generation) to fuel demand generation for our enterprise and high-growth business clients across Africa. This role is critical to building a strong commercial pipeline by generating high-quality leads, strengthening brand visibility among decision-makers, and supporting revenue acceleration for our enterprise unit.

The ideal candidate is strategic, analytical, creative and deeply experienced in B2B marketing for corporate or mid-market segments.

### Responsibilities

Enterprise Demand Generation

- Design and execute targeted campaigns for enterprise clients, high-growth businesses, and institutional customers. 

- Develop account-based marketing and sector focused customer acquisition strategies or enterprise buyers.

Pipeline & Revenue Support

- Collaborate closely with enterprise sales to define ICPs and value propositions.

- Align marketing activities with revenue and quarterly sales targets.

- Lead and optimize the full enterprise demand and acquisition funnel, with accountability for MQLs, SQLs, CPL, and CAC.

Digital & Performance Marketing

- Run performance campaigns across LinkedIn (primary), Google, and email automation, with strong targeting for senior decision-makers.

- Optimize landing pages and conversion pathways to increase lead quality.

 Content & Strategic Messaging

- Create compelling enterprise-focused content: videos,case studies,pitch decks, product one-pagers, email sequences, whitepapers, blogs, scripts for short explainer product videos etc. 

- Develop messaging that speaks directly to enterprise pain points and business outcomes.

- Support the commercial team with pitch materials and campaign assets.

Events for Demand Generation & Nurturing

- Design and deliver high quality targeted virtual and in-person events that attract, engage, and generate qualified enterprise leads

- Use events to nurture prospects through the funnel, with structured follow-up and clear conversion to MQLs and SQLs

CRM, AI & Data-Driven Decision Making

- Ensure high-quality CRM data across all traction channels to accurately track and compare funnel performance

- Use CRM insights to drive data-informed decisions on channel prioritization, funnel optimization, and investment allocation

- Implement AI-driven workflows for lead scoring, segmentation, and personalization.

- Leverage AI to analyse funnel performance, identify trends, and recommend improvements.

Research & Insights

- Track market trends among enterprise buyers and high-growth businesses.

- Provide insights on competitor positioning and potential partnership channels.

Requirements

- Master’s degree with other relevant certifications preferred 

- 7+ years in B2B growth marketing, enterprise marketing, or demand generation.

- Proven track record running campaigns that generate leads from enterprise clients or mid-large businesses.

- Experience with marketing and AI automation tools, advertising platforms such as LinkedIn Campaigns and Google Ads, and CRM systems.

- Sharp analytical skills with experience driving improvements across the funnel.

- Excellent copywriting and communication skills tailored to executive audiences.

- Commercially minded and results-driven.

- Highly analytical and disciplined with testing and optimization.

- Highly collaborative, especially with sales, product, and country teams.

- Strategic thinker who can balance detail with big-picture growth planning.

### How to Apply

Click here to apply

## Apply

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