# E-commerce S&CM Manager CEWA Job Beiersdorf Nairobi, Kenya Canonical URL: https://primejobalerts.com/jobs/e-commerce-scm-manager-cewa-job-beiersdorf-nairobi-kenya Company: Beiersdorf Nairobi, Kenya Category: Banking & Financial Services Location: Kenya Work type: Full-time Work arrangement: On-site Published: 2026-08-10 Expires: 2026-09-24 ## Job Description ### Key Responsibilities - Enabling the e-commerce sales teams to achieve their objectives and optimize the visibility and traffic to our brands across online landscape. - Defining the local standards for perfect store on-line, and ensuring optimal e-retail content is deployed on time, working with local brand teams and the global e-commerce team. - The individual also owns the translation of national brand plans into e-commerce tailored concept sells to enable sales managers to secure strong support plans for our brands with e-retailers. - Owns retailer.com media planning and activation, as well as any e-com specific promotion and pack development, working collaboratively with local brand, media, in-house agency and product supply. - Define the local e-retail content requirements and ensures optimal content is deployed to sales on-time. - Define local perfect store online standards and deploy across e-commerce sales teams. - Track on-line sales fundamentals - Translate national brand plans into e-commerce tailored conceptual sells. - Own retailer.com media planning and activation, ensuring optimal ROI of investments. - Own the relationship and direction of our (in-house) digital agency for development of retailer.com campaigns. - Develop e-commerce specific promotions and packs to accelerate our e-commerce growth. - Articulate the key needs of e-commerce in terms of 4P`s back to the broader business unit organization - Serve as the primary liaison between the local brand teams and the local e-commerce sales team - Own local reporting of e-commerce results and KPI`s - Develop and coordinate all merchandise selection for our eCom accounts (pure player & multichannel) - Drive to maximize sales and margin while creating a consistent online brand experience. - Conceptualize, design and implement relevant campaigns across select e-commerce portals to drive visibility and business - Develop A+ contents, SEO based Product description pages, Brand/ Theme Stores and visibility banners - Implement best in class (incl. full product Detail Page (PDP) management) to maximize product performancesuch as conversion, average order size and brand positioning - Analyze and optimize product placement on the retailer webshop - Analyze and optimize product placement on the retailer webshop to ensure “perfect store online/shop-in-shop” - Identify unique, under developed, emerging or new, products or categories, based on statistical analysis,competitive landscape, customer feedback and web analytics - Generate and drive online shopper customer behavior understanding to optimize purchase and productinteraction paths - Design and increase the impact of the online marketing investment through continuous improvement bymeasuring, analyzing and interpreting campaign results and utilizing this information to improve return oninvestment for future campaigns. - Identify merchandise assortment voids/opportunities specific to the online business - Play a critical role in the development of an exclusive online assortment - Manage creative execution of all digital promotional media (incl. agency selection, strategic brief, KPI’s) - Develop Promotional strategy for e-commerce channel by understanding the model as well competitive andbusiness trends Your Profile  Education  - BComm Degree /Marketing or equivalent; Experience - Min 3+ years of experience in an Shopper Customer, preferably in the Health & beauty (FMCG) industry - Online merchandising experience using advanced inventory control and merchandising applications isstrongly preferred - Strategic thinking: Very good analytical skills, able to tackle complex situations with the ability to translateanalytic data into strategic ideas and concrete actions. - Driving results: Able to influence others, with strong negotiation skills to resolve issues/conflicts in a “win-win”manner - Collaboration: High focus on achieving exceptional results through strong cross-functional teams, internallyand externally at all levels - Strong working knowledge of eCom best practices, digital marketing trends, brand websites, eMail, CRM andweb analytics - Excellent presentation and communication skill ### How to Apply Click Here to Apply ## Apply Use the canonical Prime Job Alerts page for full application instructions and source verification.