E-commerce S&CM Manager CEWA Job Beiersdorf

Job description

Sales Jobs, Beiersdorf Jobs. E-commerce Shopper & Customer Marketing Manager owning retailer.com media planning, online merchandising and e-commerce content deployment, requiring a BComm degree in Marketing or equivalent and minimum 3 years shopper or customer marketing experience preferably in FMCG health and beauty, in an FMCG environment, on-site role.

Key Responsibilities

• Enabling the e-commerce sales teams to achieve their objectives and optimize the visibility and traffic to our brands across online landscape.
• Defining the local standards for perfect store on-line, and ensuring optimal e-retail content is deployed on time, working with local brand teams and the global e-commerce team.
• The individual also owns the translation of national brand plans into e-commerce tailored concept sells to enable sales managers to secure strong support plans for our brands with e-retailers.
• Owns retailer.com media planning and activation, as well as any e-com specific promotion and pack development, working collaboratively with local brand, media, in-house agency and product supply.
• Define the local e-retail content requirements and ensures optimal content is deployed to sales on-time.
• Define local perfect store online standards and deploy across e-commerce sales teams.
• Track on-line sales fundamentals
• Translate national brand plans into e-commerce tailored conceptual sells.
• Own retailer.com media planning and activation, ensuring optimal ROI of investments.
• Own the relationship and direction of our (in-house) digital agency for development of retailer.com campaigns.
• Develop e-commerce specific promotions and packs to accelerate our e-commerce growth.
• Articulate the key needs of e-commerce in terms of 4P`s back to the broader business unit organization
• Serve as the primary liaison between the local brand teams and the local e-commerce sales team
• Own local reporting of e-commerce results and KPI`s
• Develop and coordinate all merchandise selection for our eCom accounts (pure player & multichannel)
• Drive to maximize sales and margin while creating a consistent online brand experience.
• Conceptualize, design and implement relevant campaigns across select e-commerce portals to drive visibility and business
• Develop A+ contents, SEO based Product description pages, Brand/ Theme Stores and visibility banners
• Implement best in class (incl. full product Detail Page (PDP) management) to maximize product performancesuch as conversion, average order size and brand positioning
• Analyze and optimize product placement on the retailer webshop
• Analyze and optimize product placement on the retailer webshop to ensure “perfect store online/shop-in-shop”
• Identify unique, under developed, emerging or new, products or categories, based on statistical analysis,competitive landscape, customer feedback and web analytics
• Generate and drive online shopper customer behavior understanding to optimize purchase and productinteraction paths
• Design and increase the impact of the online marketing investment through continuous improvement bymeasuring, analyzing and interpreting campaign results and utilizing this information to improve return oninvestment for future campaigns.
• Identify merchandise assortment voids/opportunities specific to the online business
• Play a critical role in the development of an exclusive online assortment
• Manage creative execution of all digital promotional media (incl. agency selection, strategic brief, KPI’s)
• Develop Promotional strategy for e-commerce channel by understanding the model as well competitive andbusiness trends

Education

• BComm Degree /Marketing or equivalent;

Experience

• Min 3+ years of experience in an Shopper Customer, preferably in the Health & beauty (FMCG) industry
• Online merchandising experience using advanced inventory control and merchandising applications isstrongly preferred
• Strategic thinking: Very good analytical skills, able to tackle complex situations with the ability to translateanalytic data into strategic ideas and concrete actions.
• Driving results: Able to influence others, with strong negotiation skills to resolve issues/conflicts in a “win-win”manner
• Collaboration: High focus on achieving exceptional results through strong cross-functional teams, internallyand externally at all levels
• Strong working knowledge of eCom best practices, digital marketing trends, brand websites, eMail, CRM andweb analytics
• Excellent presentation and communication skills

How to Apply

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