Digital Specialist

Job description

Who are we: A well-established commercial media business with a strong presence across the South African media landscape. Who are we looking for: We are looking for a Digital Specialist with a passion for media and digital audiences, who can grow an established brand’s online presence and engagement. What will you do: Digital content management Create, publish, and manage engaging digital content across the website , App and social media platformsAdapt on-air content into digital formats including articles, videos, podcasts, reels and short-form contentEnsure all digital content aligns with the station's brand, programming and editorial standardsMaintain content calendars and coordinate digital publishing schedulesSocial media management Manage the station's social media accounts (Facebook, Instagram, TikTok, X, LinkedIn, YouTube, etc.) Develop strategies to increase audience engagement, followers and community interactionMonitor trends and create timely, relevant contentRespond to audience comments and messages where appropriateWebsite management Communicate all required maintenance and updates for the website – with service providerPublish news, competitions, podcasts, event information and promotional contentEnsure website content is accurate, current and SEO-friendlyMonitor website performance and recommend improvementsDigital marketing Plan and execute digital marketing campaigns to promote shows, presenters, events and competitionsManage email marketing campaigns and subscriber databasesCoordinate paid digital advertising campaigns where applicableSupport commercial campaigns with digital promotional activitiesAnalytics and reporting Monitor website, social media, streaming and campaign performanceProduce monthly digital performance reportsAnalyse audience behaviour and recommend strategies for growthTrack KPIs and campaign effectivenessWhat will you need: Diploma or bachelor’s degree in: Digital marketing, communications, journalism, media studies, marketing or multimedia or related field 2–5 years' experience in digital marketing, media, or content creationExperience managing multiple social media platformsExperience with content management systems (CMS)Radio or TV media industry experience is advantageousTechnical skills: Social media management platforms, Google Analytics, Meta Business Suite, SEO best practices, Email marketing platforms, WordPress or similar CMS, Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator), Canva, Video editing software, Basic audio editing, Microsoft Office / Google Workspace

Requirements

Honours Adobe Creative SuiteContent management systems (CMS)Digital marketingEditingEmail, Google analyticsReportingSEO best practicesSocial media managementWordPress