Digital Marketing Officer Job Plainsview Hospital
Plainsview Hospital
Job description
Communication Jobs, Plainsview Hospital Jobs. Responsible for managing digital marketing campaigns, creating and publishing online content, managing social media platforms, improving the hospital’s online presence, engaging patients and audiences, monitoring digital performance, supporting promotional activities, and preparing marketing reports. Requires a Diploma or Bachelor’s degree in Digital Marketing, Marketing, Communications, or a related field. The position is based in Ruiru and requires on-site work.
Purpose
Drive patient acquisition, engagement, and brand visibility through digital marketing strategy, execution, and optimization – supporting revenue growth and retention.
Key Responsibilities
- Campaign Management — Plan and execute digital campaigns (social, web, email, SMS) for clinics, wellness events, and new service launches; manage budgets/timelines; optimize for ROI.
- Brand & Content — Produce digital content (graphics, video, photography, promotional materials) that stays on-brand; manage website content; support employer/internal branding.
- Lead Generation — Generate and nurture patient enquiries; improve enquiry-to-appointment conversion; coordinate with Front Office and Business Development.
- Analytics & Reporting — Track website/social performance, enquiries, conversions, and ROI; produce weekly/monthly/quarterly reports with actionable recommendations.
- Reputation Management — Respond to enquiries and reviews promptly; escalate complaints; support patient education content.
- Growth — Stay current on digital trends/tools; participate in training and wellness programs; contribute innovative ideas.
Required Skills & Tools: Videography, photography, and content editing; Google Analytics, Meta Business Suite, SEO/SEM; Canva or Adobe Creative Suite; MS Office; social media & website management.
Qualifications
- Diploma/Bachelor’s in Marketing/Digital Marketing/Communications/PR/Business or related field; 3+ years\’ experience in digital marketing, brand management, or marketing communications; healthcare experience a plus; certifications (Google Ads/Analytics, Meta Blueprint) an advantage.
- Decision Authority: Autonomous on routine content, scheduling, and reporting; escalates new campaign strategy, budget changes, brand repositioning, and crisis communications to the Marketing Team Lead.
- Key KPIs: ≥15% social-enquiry-to-appointment conversion, monthly lead targets, cost-per-acquisition within benchmark, ≤2-hour response time to enquiries, 100% content calendar execution, reports submitted by the 5th of each month.
- Key Relationships: Marketing Team Lead, Business Development, Front Office, CRM/Telemarketing, Clinical Departments, ICT, HR, external agencies.
How to Apply
Interested and qualified candidates should forward their CV to: rucruitment@plainsviewhospital.org using the position as subject of email.