# Digital Marketing Executive Job Minet

Canonical URL: https://primejobalerts.com/jobs/digital-marketing-executive-job-minet-2

Company: Minet

Category: Marketing & Communications

Location: Kenya

Work type: Full-time

Work arrangement: On-site

Published: 2026-10-14

Expires: 2026-11-28

## Job Description

Sales & Marketing Jobs, Minet Jobs. Digital Marketing Executive manages online campaigns and social media channels, requires a Marketing Degree and 3+ years digital marketing experience. Full-time role in Nairobi.

Purpose for the Job

To drive brand visibility, digital leads generation and end to end leads conversion, and campaign execution for the Retail & SME Division promoting Medical Insurance, Motor Insurance, Business Insurance, Travel Insurance, Domestic Insurance, Life Policies, Professional Indemnity, among other solutions across digital and traditional marketing channels.

### Duties and Responsiblities

- Strategy & Growth: Executes digital initiatives and supports product launches to drive Retail & SME division targets.

- Lead Generation & Sales Support: Partners with sales teams to drive, nurture, and convert digital leads into revenue.

- Campaign & Event Execution: Manages multi-channel digital campaigns, promotional activations, and customer engagement events.

- Content & Branding: Develops marketing content, promotional collateral, and visibility materials across all media.

- Community Management: Moderates and grows online communities to boost engagement, brand advocacy, and lead capture.

- Stakeholder Coordination: Acts as the main bridge between the division, central marketing, external agencies, and vendors.

- Analytics & Reporting: Monitors campaign performance, market trends, and ROI to deliver actionable reports and dashboards.

- Governance & Compliance: Ensures all marketing activities comply with corporate brand standards and regulatory policies.

Key Result Areas

- Achieve agreed digital lead generation and business acquisition targets for Retail & SME products.

- Increased visibility, awareness, and market penetration of Retail & SME products and solutions.

- Improved campaign effectiveness measured through conversion rates, customer engagement, and return on marketing investment.

- Timely delivery and execution of marketing campaigns, activations, events, and promotional initiatives.

- Effective support to Business Development teams through quality marketing collateral, campaigns, and lead generation activities.

- Accurate and timely reporting on marketing performance, lead generation, and customer engagement metrics.

Key Competencies

- Skilled in using analytics tools to measure performance and optimize marketing outcomes.

- Track record of coordinating projects, managing tight deadlines, and handling competing priorities.

- Excellent interpersonal and communication skills to build and maintain key relationships.

- Proficient in Microsoft Office, with a strong commitment to integrity and quality.

Knowledge And Skills Required

- At least 3 years in marketing and communications, preferably within financial services or insurance.

- Proven ability to manage digital campaigns, social media ads, lead generation, and email marketing.

- Strong copywriting and presentation skills, plus proficiency in Canva or Adobe Creative Suite.

### How to Apply

Click here to apply

## Apply

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