Country Lead: Market Insights

Job description

OVERVIEWCoca-Cola Beverages Africa is inviting applications from suitably qualified and experienced candidates for the position of Country Lead: Market Insights, based in Lilongwe, Malawi.The successful candidate will drive data-led strategy and decision-making across the organisation. The role involves leading market research initiatives, transforming complex data into actionable insights, and ensuring high-quality reporting and visualisation to support business growth.The successful candidate will also work as a strategic partner to cross-functional teams, combining analytical expertise with strong business understanding to turn market insights into business impact.Job Category: Commercial – Sales and MarketingReference Number: CCB260504-1Job Type: PermanentApplication Deadline: 27 October 2026POSITION: Country Lead: Market InsightsDUTIES AND KEY RESPONSIBILITIESActionable Market Insights: Deliver quality market insights and specialist knowledge that influence key business decisions across functions and regions, ensuring the successful execution of the organisation’s strategic objectives.Research and Data Management: Ensure the availability and accuracy of syndicated reports, define research needs, and lead studies that support decision-making, including customer, competitor and category analysis.Pricing Strategy Development: Support the development of short-, medium- and long-term pricing strategies based on in-depth market knowledge and econometric modelling, aligned with business goals.Category Development: Develop data platforms for category interaction and drive category development initiatives that support sales and distribution efforts.Country-Specific Reporting and Performance Management: Lead the development of national reports and dashboards that track key performance indicators (KPIs), enabling stakeholders to monitor operational performance against growth objectives and make timely adjustments to business tactics.