# Commercial Manager – Youth Financial Services Job Co-operative Bank

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Company: Co-operative Bank

Category: Banking & Financial Services

Location: Kenya

Work type: Full-time

Work arrangement: On-site

Published: 2026-10-23

Expires: 2026-12-07

## Job Description

Finance Jobs, Co-operative Bank Jobs. Responsible for developing commercial strategies for youth financial services, driving product growth, managing partnerships, analysing market trends, and expanding access to financial solutions for young customers. Requires a degree in Business, Finance, Marketing, or a related field. This is a full-time, on-site position based in Nairobi.

### Key Responsibilities

### Specifically, the successful jobholder will be required to

- Own the commercial performance of the assigned youth customer portfolio, delivering agreed targets for customer acquisition, activation, product uptake, usage, retention and profitability.

- Translate business priorities and customer insights into effective commercial plans, campaigns, propositions and market activation initiatives with clear objectives and measurable outcomes.

- Build a deep understanding of youth needs, behaviours and emerging trends through research, customer engagement, market intelligence and performance analytics.

- Partner with Product Owners and cross-functional teams to develop, test and commercialise relevant products, customer journeys, pricing and offers.

- Identify and develop partnerships with universities, schools, employers, youth organisations, businesses, fintechs and other ecosystem players to expand market reach and accelerate growth.

- Collaborate with Brand & Communications and agency partners to deliver distinctive, relevant and engaging campaigns that strengthen the YFS proposition and support commercial objectives.

- Work with branches, sales teams, relationship managers and digital channels to drive customer acquisition, product adoption and sustained engagement.

- Analyse customer behaviour, campaign effectiveness, portfolio performance and return on investment to identify opportunities and improve commercial results.

- Ensure effective budget utilisation, value for money, sound commercial decision-making and adherence to applicable regulatory, risk, data privacy and customer protection requirements.

- Build strong relationships across internal teams and external stakeholders, develop compelling business cases and presentations, and drive the timely execution of commercial initiatives.

Qualifications, 

### The successful jobholder will be required to possess the following qualifications

- A Bachelor’s degree in Business, Marketing, Commerce, Economics, Finance, Communications or a related discipline.

- At least five (5) years’ relevant experience in commercial management, go-to-market strategy, business growth, segment or category management, marketing, partnerships, business development, customer strategy or a related commercial field.

- Demonstrated experience translating customer insights and business strategies into commercial initiatives that deliver measurable results.

- Strong commercial and business acumen, including experience managing targets, budgets, customer growth metrics, performance funnels and return on investment.

- Proven ability to influence stakeholders, collaborate across multiple functions and manage strategic partnerships.

- Strong analytical, communication, presentation, negotiation and relationship management skills.

- A customer-centric, innovative and results-oriented mindset, with the ability to adapt to changing customer needs and market dynamics.

### How to Apply

Click here to apply

## Apply

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