Brand Manager Job AMG Realtors Nairobi, Kenya

Job description

Key Responsibilities

• Develop and implement long-term brand strategies aligned with AMG’s overall business goals.
• Define brand positioning, messaging frameworks, and value propositions based on market insights.
• Plan and execute integrated 360-degree marketing campaigns across digital, print, and on-ground platforms.
• Lead go-to-market strategies for new product launches, coordinating cross-functional input for maximum impact.
• Ensure brand consistency across all internal and external communications and touchpoints.
• Collaborate with sales, product development, and operations teams to align marketing efforts with business priorities.
• Conduct regular market and competitor research to inform branding decisions and maintain market relevance.
• Manage agency and vendor relationships to ensure timely, high-quality creative and media outputs.
• Monitor brand performance metrics, including awareness, engagement, and perception, and optimize based on insights.
• Manage brand budgets, campaign spend, and deliver detailed ROI analyses post-campaign.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 4–6 years of experience in brand management or a related marketing role
• Experience leading cross-channel marketing campaigns and working with agencies
• Proficiency in marketing analytics tools and reporting
• Strong knowledge of branding principles, consumer behavior, and competitive positioning

Specific Skills and Experience

• Strategic thinker with a creative and analytical mindset
• Excellent communication, presentation, and interpersonal skills
• Strong project management and organizational capabilities
• Data-driven with the ability to translate insights into actionable plans
• Team player, able to work collaboratively across departments and with external stakeholders
• High level of professionalism, initiative, and attention to detail

How to Apply

Applicants who meet the requirements stated above should send their application including an updated CV to the email address: recruitment@amgrealtors.com with the email subject line: Brand Manager.

Requirements

Apply by email: recruitment@amgrealtors.com