# Area Sales Representative Job Mastering Business Growth Mombasa, Kenya Canonical URL: https://primejobalerts.com/jobs/area-sales-representative-job-mastering-business-growth-mombasa-kenya Company: Mastering Business Growth Mombasa, Kenya Category: Sales Location: Kenya Work type: Full-time Work arrangement: On-site Published: 2026-08-07 Expires: 2026-09-21 ## Job Description Job Summary As Area Sales Representative for the Mombasa region, you will drive sales and brand visibility for home appliances and consumer electronics across a defined territory. You will manage a network of retail outlets, offline distributors, and key accounts — achieving volume and revenue targets, executing trade campaigns, training retail staff, ensuring product visibility, and reporting market intelligence to the Head of Sales. This is a high-autonomy, field-first role for a self-driven sales professional who thrives on the road. ### Key Responsibilities Territory Sales & Business Development - Identify, onboard, and manage new retail partners, distributors, and key accounts in the territory - Achieve monthly, quarterly, and annual sales volume and revenue targets for the company’s products - Execute trade promotions, product launches, and seasonal campaigns Retailer & Outlet Management - Conduct regular visits to retailers — check stock levels, display quality, and demo unit functionality - Train retail sales staff on the company’s product features, benefits, and objection handling - Resolve retailer and customer complaints promptly; escalate complex issues to Head of Sales Merchandising & Brand Visibility - Ensure all products are displayed per the company’s visual merchandising standards - Install and maintain POS materials (posters, shelf talkers, banners) in high-traffic outlet areas - Report and coordinate correction of damaged or non-compliant displays Reporting & Market Intelligence - Submit daily/weekly sales reports, visit logs, and expense reports via CRM and MS Office - Monitor competitor pricing, promotions, and new product launches — provide weekly updates - Track consumer buying patterns, fast-moving and slow-moving SKUs across the territory Collections & Administrative Compliance - Collect payments from credit-approved retailers per agreed terms; reconcile cheques and MPESA - Maintain accurate records of orders, deliveries, returns, and claims - Comply with company sales policies, pricing guidelines, and code of conduct Qualifications & Experience Education - Diploma or Bachelor’s degree in Business Administration, Marketing, Sales, or related field Experience - Minimum 2–4 years of proven field sales experience in home appliances, consumer electronics, or FMCG - Valid driving licence and familiarity with the region Required Skills & Competencies Technical Skills - Proficient in CRM software, MS Excel, and mobile sales applications Soft Skills - Strong verbal communication, negotiation, and relationship-building skills - Able to work independently in the field with minimal supervision Preferred Industry Experience - Existing retailer or distributor network in electronics or appliances in Mombasa - Experience using route-to-market (RTM) or distributor management systems - Knowledge of local languages spoken in the territory ### How to Apply Click Here to Apply ## Apply Use the canonical Prime Job Alerts page for full application instructions and source verification.