Area Sales Representative Job Mastering Business Growth Mombasa, Kenya
Mastering Business Growth Mombasa, Kenya
Job description
Job Summary
As Area Sales Representative for the Mombasa region, you will drive sales and brand visibility for home appliances and consumer electronics across a defined territory. You will manage a network of retail outlets, offline distributors, and key accounts — achieving volume and revenue targets, executing trade campaigns, training retail staff, ensuring product visibility, and reporting market intelligence to the Head of Sales. This is a high-autonomy, field-first role for a self-driven sales professional who thrives on the road.
Key Responsibilities
Territory Sales & Business Development
- Identify, onboard, and manage new retail partners, distributors, and key accounts in the territory
- Achieve monthly, quarterly, and annual sales volume and revenue targets for the company’s products
- Execute trade promotions, product launches, and seasonal campaigns
Retailer & Outlet Management
- Conduct regular visits to retailers — check stock levels, display quality, and demo unit functionality
- Train retail sales staff on the company’s product features, benefits, and objection handling
- Resolve retailer and customer complaints promptly; escalate complex issues to Head of Sales
Merchandising & Brand Visibility
- Ensure all products are displayed per the company’s visual merchandising standards
- Install and maintain POS materials (posters, shelf talkers, banners) in high-traffic outlet areas
- Report and coordinate correction of damaged or non-compliant displays
Reporting & Market Intelligence
- Submit daily/weekly sales reports, visit logs, and expense reports via CRM and MS Office
- Monitor competitor pricing, promotions, and new product launches — provide weekly updates
- Track consumer buying patterns, fast-moving and slow-moving SKUs across the territory
Collections & Administrative Compliance
- Collect payments from credit-approved retailers per agreed terms; reconcile cheques and MPESA
- Maintain accurate records of orders, deliveries, returns, and claims
- Comply with company sales policies, pricing guidelines, and code of conduct
Qualifications & Experience
Education
- Diploma or Bachelor’s degree in Business Administration, Marketing, Sales, or related field
Experience
- Minimum 2–4 years of proven field sales experience in home appliances, consumer electronics, or FMCG
- Valid driving licence and familiarity with the region
Required Skills & Competencies
Technical Skills
- Proficient in CRM software, MS Excel, and mobile sales applications
Soft Skills
- Strong verbal communication, negotiation, and relationship-building skills
- Able to work independently in the field with minimal supervision
Preferred Industry Experience
- Existing retailer or distributor network in electronics or appliances in Mombasa
- Experience using route-to-market (RTM) or distributor management systems
- Knowledge of local languages spoken in the territory