# Area Sales Manager- Western

Canonical URL: https://primejobalerts.com/jobs/area-sales-manager-western-3

Company: Regen Organics

Category: Sales

Location: Kenya, Kakamega

Work type: Full-time

Work arrangement: On-site

Published: 2026-07-24

Expires: 2026-07-31

## Job Description

Qualifications

- 5+ years of experience selling agri-inputs directly to large commercial farmers.

- Bachelor’s degree.

- Qualifications in agronomy or agribusiness will be an added advantage.

- Must have sound knowledge of farming activities in the area of operation.

- Experience managing field teams and / or coaching sales teams.

- Strong communication and interpersonal skills.

- Self-motivated with a results-driven approach.

- Comfortable using tech tools i.e. smartphones, laptops.

- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).

- Comfortable running basic analysis i.e. on performance metrics, cost-benefit analysis for farms.

- Fluent level of spoken and written English, good level of Swahili.

- Able and willing to self-drive (must have a driving license).
Responsibilities

Managing and growing the promoter team (30% of time).
- Recruit, hire, onboard and train promoters placed at depots and agrovets across the hub

- Run daily calls and bi-weekly in-person visits with each promoter to coach performance, resolve issues, and keep them motivated.

- Handle poor performance and vacancies quickly, so no depot or agrovet is left without active coverage.
Partnering with depot staff and agrovet owners/managers (20% of time)
- Visit depot staff and agrovet owners/managers bi-weekly to build and maintain a strong working relationship.

- Follow up on and collect outstanding payments from depots and agrovets.

- Resolve issues raised by depot staff or agrovet owners/managers, escalating any that need more help.
Managing Digital Communication Associates (20% of time)
- Visit each Digital Communication Associate bi-weekly, coach them on their calls, and review their performance.

- Support collaboration between Digital Communication Associates and promoters so farmer follow-up doesn't fall through the cracks.

- Take part in select farmer-facing events run with or by Digital Communication Associates.
Direct sales to commercial farms (20% of time)
- Identify promising farms (typically 10+ acres) surfaced through promoters, associates, or your own network, and selectively take over nurturing the ones with the best potential.

- Manage a pipeline of around 10 repeat commercial-farm accounts and 10 active leads, visiting repeat accounts bi-weekly.

- Close sales with these farms, and keep growing their repeat purchase volumes.
Reporting (10% of time)
- Record and report hub sales performance every week.

## Requirements

Education: Bachelor's degree
Experience: 5 years
Languages: English

## Apply

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