Analyst, Master Data

Job description

Closing Date: 2026/09/17Reference Number: CCB260910-13Job Title: Analyst, Master DataJob Category: Commercial – Sales and MarketingCompany: Coca-Cola Beverages AfricaJob Type: PermanentLocation – Country: MalawiLocation – Province: Not ApplicableLocation – Town / City: Lilongwe, MalawiJob DescriptionThe Master Data Analyst’s purpose is to manage and maintain critical data, ensuring its accuracy, consistency, and timeliness across various systems. They focus on developing and maintaining master data systems, implementing data governance policies, and using data to extract key business insights, which is critical for key decision-making.Key Duties & ResponsibilitiesAccurate and Consistent Master DataEnsure customer, outlet, route, pricing, and product data is accurate, complete, and maintained consistently across all platforms (e.g., SFA, ERP, CRM).Maintain data integrity by conducting regular audits and reconciliation processes.Timely Data MaintenanceSupport quick turnaround times for new customer creation, updates to existing records, route changes, and pricing modifications.Enable rapid onboarding of new accounts and territories without disruption to sales execution.Support for Sales Execution and Route to MarketProvide clean, updated customer and route data that enables the SFA system to function effectively for sales reps.Ensure territory and route structures in the system reflect real-world sales team organization and distribution models.Compliance with Data Governance PoliciesEnforce and align with internal data standards and governance policies.Maintain audit trails and adhere to regulatory or business rules around data handling (e.g., GDPR, customer segmentation).Effective Issue Resolution and User SupportAct as the point of contact for data-related issues from the sales, customer service, and distribution teams.Collaborate with IT, commercial, and digital teams to resolve data discrepancies and system issues.Enable Reporting and AnalyticsEnsure data is structured to support commercial reporting, territory planning, and performance analytics.Collaborate with BI teams to improve data visibility and insights for decision-making.Process Improvement and AutomationIdentify opportunities to streamline master data workflows using automation tools or system enhancements in collaboration with the Group Office Master Data teamContribute to projects aimed at improving data flow between systems (e.g., SFA ? ERP).Stakeholder CollaborationWork closely with Sales, Marketing, Distribution, IT, and Finance teams to ensure data meets cross-functional needs.Address any discrepancies or issues within master data which can affect the effectiveness of the RTM strategies.Participate in cross-departmental initiatives impacting customer data or sales tools.