# Admissions Lead Conversion Officer Job Makini Schools Canonical URL: https://primejobalerts.com/jobs/admissions-lead-conversion-officer-job-makini-schools Company: Makini Schools Category: Education & Training Location: Kenya Work type: Full-time Work arrangement: On-site Published: 2026-10-15 Expires: 2026-11-29 ## Job Description Sales & Marketing Jobs, Makini Schools Jobs. Responsible for following up with prospective students and parents, converting leads into enrolments, arranging school visits, and maintaining admissions records. Requires a Diploma or Bachelor’s degree in Sales, Marketing, or Business Administration. This is a full-time, on-site position based in Nairobi, Kenya. Introduction - Admissions Contact Centre Officer The Admissions Contact Centre Officer is responsible for providing a fast, professional and consistent first response to prospective parents enquiring about Makini Schools. - The role owns the initial stages of the admissions funnel, ensuring that all incoming leads are contacted within the defined service-level agreement, appropriately qualified, nurtured and converted into confirmed school tours or appointments with the relevant Enrolment Officer. - By centralizing initial lead engagement, the role enables campus Enrolment Officers to focus on high-value conversion activities including school tours, parent consultations, applications, assessments and closing admissions. - The role will contribute directly to improving lead response times, increasing tour bookings, reducing lead leakage and ultimately strengthening lead-to-admission conversion. ### Key Responsibilities Lead Response & Management - Manage all new prospective-parent enquiries generated through digital advertising, website forms, social media, telephone enquiries and other assigned lead-generation channels. - Ensure 100% of new leads are actioned within the agreed SLA, with particular focus on significantly improving response time beyond the current 24-hour standard. - Make outbound calls to prospective parents to establish their requirements and level of interest. - Maintain consistent follow-up with prospects who cannot be reached on the first attempt. - Ensure every contact attempt, outcome and next action is accurately captured in the SIMs/  CRM admissions system. Lead Qualification ### Conduct initial qualification of prospective parents to establish - Preferred Makini campus - Curriculum preference — CBE or Cambridge - Child’s age/grade/year group - Intended admission date/term - Parent’s location - Key considerations when selecting a school - Level of urgency/readiness - Any specific questions or requirements requiring campus follow-up Categorise and prioritise leads according to their likelihood and timeframe for enrolment. School Tour & Appointment Conversion - The primary commercial objective of the role should be to convert qualified enquiries into confirmed school tours/appointments. - Proactively recommend and book suitable tour dates with the appropriate campus Enrolment Officer. - Book parents into Open Days, admissions events, assessments or other relevant conversion activities. - Provide prospective parents with clear confirmation of their appointment, campus location and any information required ahead of their visit. Tour Confirmation & No-Show Reduction - Contact parents ahead of scheduled tours to confirm attendance. - Follow up immediately on cancelled or missed appointments and attempt to reschedule. Lead Nurturing - Maintain structured follow-up for parents who are interested but not yet ready to tour. - Re-engage dormant or older leads where appropriate. - Support specific admissions campaigns by contacting prospective families around Open Days, intake deadlines, new programmes, new campuses or available spaces. Admissions Pipeline Management - Maintain accurate SIMs/CRM records for all leads handled. - Ensure no lead remains unattended or without a clearly defined next action. - Flag high-intent or urgent opportunities immediately to the relevant Enrolment Officer. - Provide daily/weekly reporting on lead activity and conversion performance. Qualifications - Bachelor’s degree in Sales, Marketing, Business Administration, Customer Service, Communications or a related field. Experience - Ideally 2–4 years’ experience in telesales, contact centre sales, customer service, appointment setting, education admissions or another high-consideration service environment. - Experience working against sales or conversion targets would be strongly preferred. Competencies ### The person needs to be - Highly persuasive without being aggressive - Warm and professional on the telephone - Target-driven - Persistent and disciplined in follow-up - Strong at objection handling - Highly organised - Comfortable using CRM systems - Strong in written communication and WhatsApp etiquette - Able to manage high lead volumes - Accurate in data capture - Customer-centric - Comfortable working with measurable KPIs ### How to Apply Click here to apply ## Apply Use the canonical Prime Job Alerts page for full application instructions and source verification.